BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco Romania has an exciting opportunity for an Area Insights & ForesightsManager in Bucharest.
The objective of this role is to build a strong foundation for Foresights capabilities and create an impact in the organization by identifying and exploring emerging trends, opportunities, and risks.
The Area Insights & Foresights Manageridentifies business opportunity on cross category dynamics and further categories’ evolution providing relevant insight on poly-usage behaviours and consumer’s segment derivers/unmet needs. Delivers superior foresights (consumers, customers, products, competition, ex-industry) to help Area Brand team to develop the initiatives master plan to accelerate FMC and New Categories NTO and share growth.
Reports to: Area Integrated Insights & Foresights Senior Manager
Number of Direct Reports: 1-2
Core Relationships:
- Internal – Insights, Information, Consumer Experience & Category teams
- External – External Research Agencies, Advertising Agencies (planner, etc)
Geographic Scope: SEE Area
Travel Required: Minimal
Your key responsibilities will include:
- Identify, analyse and interpreting trends, technologies, and market shifts relevant to our business.
- Collaborate with Insights, Information, Consumer Experience & Category teams to gather and synthesize data and insights. These insights will be identified through always-on scanning of secondary studies on shifting consumer values, marketplace signals, and behavioral trends to drive a deep understanding of potentially disruptive forces that will help find opportunities, mitigate risks, and shape our future strategies.
- Develop the comprehensive foresight reports and presentations for stakeholders, including senior management.
- Run scenario planning and opportunity assessments, guide strategic decision-making across the organization.
- Actively participate in continuous learning and development activities to build and maintain expertise in Foresights methodologies and tools.
- Identify insights through observation of digital trends and signals.
What are we looking for?
Experience Required
- 2-5 years of experience in Marketing roles, with a demonstrated ability to analyze and interpret complex data and to perform strategic thinking and planning, with at least 2 years in managerial role.
Technical / Functional / Leadership Skills Required
- Strong analytical and critical thinking skills, with an aptitude for identifying patterns, trends, and insights from various sources.
- Familiarity with qualitative and quantitative research methodologies, and a willingness to learn and apply Foresights-specific approaches.
- Excellent communication, storytelling and presentation skills, with the ability to clearly convey complex ideas to diverse audiences. Bonus points for proven advanced data visualization skills.
- Strong collaboration skills and a proactive attitude, with the ability to work effectively in cross-functional teams.
- Ability to negotiate and sustain networking relationships, passionate and effective about developing people and keeping them motivated though high-pressure fast paced environments.
Education / Qualifications / Certifications Required
- Bachelor's degree in a related field (e.g., Business, Economics, Data Analytics, Market Research, Sociology, Anthropology or a similar field).
- Proficiency in English.
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
