BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco South Africa has an exciting opportunity for a Senior Brand Executive in Cape Town.
FUNCTION: Marketing
LEVEL: Middle Management
As a Senior Brand Executive, you’ll be at the forefront of shaping the brand’s presence, driving consumer engagement, and executing innovative marketing strategies across multiple channels. Working closely with the Brand Manager, you’ll help bring brand-building initiatives to life, ensuring seamless integration across key strategic pillars to fuel business growth. With a strong focus on digital and social media, you’ll optimize the brand’s online presence while staying aligned with global marketing guidelines. This role is perfect for a strategic thinker with a creative edge—someone who understands consumer trends in the reduced-risk product category and thrives in a fast-paced, innovation-driven environment. If you’re ready to make a real impact and elevate the Vuse brand, this is your opportunity!
Your key responsibilities will include:
- Assist Brand Manager in developing of Brand plans and roadmap per cluster.
- Assist in adapting and executing campaign plans through internal stakeholders.
- Plan and deliver key brand activities on time and in full, optimizing efficiencies and effectiveness. Ensure all the required brand tools (pack, product, communication, research plans,) are managed effectively to meet required key milestones whilst ensuring alignment with brand strategy. Ensure all marketing regulatory requirements are aligned through engagement with LeX
- Assess campaigns effectiveness through data analysis and market visits.
- Review and analyse, research & brand performance in a clear concise manner to understand brand issues and market opportunities providing sound recommendations, focus on required actions
- Upskill acumen in product and packaging requirements to help drive effective consultation with the technical expert team(s) to deliver on innovative and superior quality of pack and product solutions aligned with desired brand ambitions
- Support Brand Manager in maximizing ROI and Brand P&L and actively report brand expenditure to ensure it does not exceed budget defined in operational brand plan.
- Stakeholder engagement- Collaborate with and manage internal project stakeholders to ensure the effective delivery of brand programs.
- Manage external agencies partners to ensure day to day activities related brand programs are performed with required quality and agreed cost & timescales
- Ability to manage multiple projects in a fast-paced environment while maintaining attention to detail
- Collaborate with agency to develop and execute the social media strategy, ensuring alignment with global brand guidelines
- Collaborate with internal digital teams to ensure seamless execution of paid and organic social media campaigns
What are we looking for?
- >3-year Bachelor’s degree in Marketing / diploma in Marketing or business discipline
- >5 years’ experience in marketing, ideally within CPG company (Brand marketing preferred), premium lifestyle brands, or a regulated industry.
- Excellent communication, presentation, storytelling and influencing skills
- Demonstrated experience of utilizing actionable consumer insights into strong recommendations for decision making.
- Experience in social media management, including content creation, platform strategy, and analytics.
- Experience in digital marketing, including paid media, influencer marketing, and CRM.
- Must be agile and have strong decision-making abilities
- Self-starter must be able to take ownership of tasks and work within a team.
- Demonstrated ability to manage 3 rd party agencies to deliver on time and in full.
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
