Junior Executive in Trade Marketing

BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry.
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT FINLAND IS LOOKING FOR A JUNIOR ACTIVATION EXECUTIVE FOR OUR FINNISH TEAM

SENIORITY LEVEL: Junior / newly graduated

FUNCTION: Trade Marketing

LOCATION: Helsinki, Finland

ROLE POSITIONING AND OBJECTIVES

We are establishing a brand new organisation in Finland therefore currently looking for an Junior Activation Executive who wants to join us on this exciting journey. Are you eager to develop yourself and be challenged in a fast-paced environment? Are you passionate about brands and keen to be part of building and implementing a winning strategy? Now is your chance!

You will be joining our newly established Finnish business unit with engaged and highly experienced colleagues who all focus on delivering upon our strategy and objectives to create true value to our Nordic business. We are all dynamic professionals that work in an international environment where the ambitious mindset and focused approach is supported greatly by skilled, diverse individuals.

Common to the whole team is our drive to grow as an organization, grow as individuals, and transform the tobacco industry. Our dedication is founded in a strong team spirit with the belief that we can all deliver outstanding results while still having fun together.

WHAT YOU WILL BE ACCOUNTABLE FOR

As Junior Activation Executive you will be involved in all activation activities, lead projects based on business needs, and support the growth of our brands through step-changing activation. Your key responsibilities will include:

• Support Trade Initiatives and Deployment Projects
  • Based on business needs, there are ongoing initiatives and projects requiring support, to which you will gain project management experience. You will be an integral part to initiating, developing and tracking various projects, including measure of success and evaluation. The scope of projects you will work with are highlighted in the key operating areas of the Activation team:
• Retail Excellence Strategy
  • Support our internal team’s collaboration with Retail Partners and external suppliers to develop, install and maintain optimal In Store Furniture (ISF) solutions to maximize category success.
  • Partner with our Area brand team to develop and deploy brand and trade campaigns according to cycle plans and track KPIs.
• Entertainment Platform Strategy
  • Event Planning: Conceptualise, plan, and execute engaging events/HORECA partnerships that align with our brand and marketing objectives.
  • Post-Event Analysis: Evaluate the success of each event and provide recommendations for improvement.
  • People Leadership: lead our 121 engagement strategy by recruiting, briefing and following the performance of our external 121 agents that will attend above events.
• Consumer Leadership model
  • Champion the consumer / shopper, ensuring relevant delivery of brand positioning and marketing mix in market.
  • Support Business Cases as needed to develop the optimal NPI pipeline to maintain and further grow our Category Leadership.
  • Reporting, monitoring of activation and analysis of brands performance within channel in accordance with overall channel reporting and make any required remedial recommendations.
  • Project manage new initiatives intended to build awareness of our portfolio.
  • Contribute to identification and execution of new opportunities to enable growth.

ESSENTIAL EXPERIENCE, SKILLS, AND KNOWLEDGE

As the ideal candidate you are pro-active, creative, and dynamic, and you are good at setting clear direction and move fast to deliver business results. You possess excellent interpersonal, communication, and collaborative skills, with the ability to work independently as well as being a team-player.

Furthermore, to succeed in the role, you have:

• A University degree in Marketing, Business or Business Information
• Experience in the FMCG industry
• Strong analytical, systems and numeracy skills with capability to master complexity
• Excellent oral and written communication skills in English and/or Finnish
• Strong communication and planning skills

• IT skills at advanced level
• You are bold, curious, and resilient, learn quickly and share learnings
• You are responsible and think long term and deliver outstanding results

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.