BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
Job title | Account Executive |
Reports to | Account Manager, BAT GTR |
Function | Marketing |
Sub Function | Trade |
Purpose statement:
GTR Account Executive is required to plan, negotiate, and implement key initiatives that drive volume, market share growth and profitability in a defined portfolio of accounts in line with the GTR marketing strategy and guidelines, with the ambition of supporting BAT’s transforming “A Better Tomorrow” agenda.
Key Accountabilities:
Operational/Professional/Business:
- Support account manager to manage responsible accounts end to end operation anddeliver volume, market share, and profit as per expectations.
- Building and developing customer relationships.
- Establish relationships with key account operational staff and manage local stakeholders, take care of local airport handling,
- Lead account plan execution and implementation.
- Drive launch & execution of new products & promotions. Work closely with account manager & activation team to ensure delivery of day to day operation OTIF.
- Maximise trade spend efficiency through our retail, distribution partners, and agencies.
- Supervise Brand Ambassadors, take care of perfect store execution
- Support consistent key accounts business reviews.
- Support analysis & reporting of responsible markets and accounts.
Management, Leadership & Relationships
- Closely work with activation team in development of activation strategy and implementation to ensure delivery.
- Drive understanding, two-way communication, and buy-in of travel retail account strategies with relevant internal business stakeholders.
- Collaborate closely with GTR cross functional team members to optimize business performance.
- Ensure GTR governance and policies obligations are met.
Contextual Information
I. Context / Environment:
- Our Global Travel Retail (GTR) business unit is responsible for managing and distributing BAT brands to GTR channels. The GTR business has a unique channel for true global brand building and has customer base around the world.
- GTR is highly competitive, sophisticated and rapidly changing. The trading environment operates world-wide through several defined trade channels and global key accounts.
Other Knowledge Skills and Experience
- Relevant trade marketing experience within a multinational company
- Global travel retail experience is advantageous
- Ability to operate independently whilst being results-oriented
- Strong soft skills.Ability to influence stakeholders
- Strong analytical, interpersonal, communication (oral and written), negotiation and planning skills
- Working knowledge of all inter-related company functions including Supply Chain, Marketing Finance, IT, Customer Service, Legal, HR and the management of agencies.
- Written and spoken fluency in English is a must. Turkish is advantageous
- Willingness to travel (up to 35% annually).
- Capability of understanding of nicotine sector regulation, tax & excise, and custom related regulation and its relationship with business.
Key Success Factors:
- Account plan execution, program implementation, and sales performance matrix.
- Customer operational team management & leadership.
Working relationship:
Internal
- Activation
- Brand
- Strategic Planning and Insights
- Finance
- Supply Chain & Customer Service
- Legal
- HR
External
- Key Customers – merchandising team or buying operational team.
- Sales promoters, supervisors, and merchandisers for ongoing training and briefing.
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
