Digital Analytics Executive

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

This role entails driving end-to-end consumer journey analysis by using digital and offline data to generate actionable insights and support strategic business decisions. It involves measuring marketing campaign performance, conducting competitor and trend analysis, and collaborating with cross-functional teams to ensure data accuracy and relevance. The ideal candidate will be proficient in digital analytics tools, skilled in data visualization and insight generation, and capable of aligning insights with business objectives. Effective communication, collaborator coordination, and business competence are crucial for crafting decisions and improving plans for consumers.

Your key responsibilities will include:

• Deliver continuous, data-driven evaluations of the full consumer journey, seamlessly integrating insights from both digital and offline touchpoints.
• Bring to bear historical performance, consumer behavior, and competitive intelligence to distill sophisticated datasets into powerful, actionable insights that inform strategic decisions.
• Shape campaign design by developing strong analytics frameworks that align critical metrics with overall business hypotheses and objectives.
• Cultivate cross-functional collaboration with Activation, IDT, media, and technical partners to safeguard data integrity and accessibility.
• Monitor and dissect brand and campaign performance using advanced tools such as Google Analytics, TalkWalker, Salesforce, and SimilarWeb.
• Consolidate diverse digital analytics inputs—spanning websites, social platforms, dashboards, and surveys—into coherent, strategic recommendations for market execution.
• Conduct in-depth social listening, trend forecasting, and competitive landscape analyses to support proactive market positioning.
• Champion continuous improvement by exploring emerging data sources, optimizing existing tools, and spearheading automation initiatives for operational excellence.

What are we looking for?

• Have 4–6 years of experience in Digital Marketing, Data Analytics, or high-performing Digital Agencies, managing large-scale projects and executive-level collaborators.
• Demonstrated mastery in Google Analytics, Adobe Analytics, Power BI, and TalkWalker, with the ability to translate raw data into compelling business narratives.
• Expert in constructing end-to-end consumer journey and funnel analyses, paired with rigorous evaluation of campaign performance metrics.
• Adept at crafting sophisticated data visualizations and dashboards that drive clarity and influence decision-making across the organization.
• Outstanding communicator with strong analytical skills, adept at handling uncertainty, driving projects, and excelling under challenging circumstances.
• Commercially astute with a deep-rooted understanding of consumer psychology, translating complex insights into strategic business value.
• Additional skills in project management, collaborator alignment, trend forecasting, and critical metric modeling across digital ecosystems are highly valued.
• Experience with enterprise tools such as Salesforce, Adobe Audience Manager, Adobe Targeting, and SQL-based platforms is considered a strong advantage.

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.