BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American TobaccoDBS Pakistan has an exciting opportunity for a Brand Services Executive in Lahore
Role positioning and objective:
Responsible for leading and ensuring timely delivery of new product initiatives in a dedicated market by collaborating with category and cross-functional teams. Supports brand and product management for SMP projects, resolves project bottlenecks, and drives alignment across stakeholders under the guidance of the Brand Development Manager.
Your key responsibilities will include:
- E2E delivery of all NPI Projects with follow ups and project management with NPI managers.Ensure accurate tracking of all NPI projects using centralized project management systems, and escalate risks as needed.
- Deliver the project agility in working with the NPI managers to identify opportunities to deliver desired timelines which would stretch standard SLAs on Project.
- Management of the Project management system for NPI and ensuring all projects are tracking correctly on the system.
- Ownership of the packaging AW adaptation based on guidelines developed by the strategic brand groups.
- Ensuring and following up on such packaging AW adaptations with relevant parties.
- Own development and submission of Business Cases and Project briefs for NPI projects in collaboration with DRBU and category teams.
- Coordinate and support the development of brand briefs aligned with commercial objectives and portfolio strategy.
- Manage and maintain dashboards to monitor project progress, share performance, and timelines against set targets.
- Conduct Post Launch Reviews to assess project success, commercial impact, and capture learnings for future launches.
- Act as the central point of contact for all project stakeholders. Collaborate closely with multifunctional stakeholders, NPI, Functional experts, Legal, Regulatory, Ops, and Brand teams for seamless project execution.
What are we looking for:
Experience Required:
- Minimum 2-3 years of experience in marketing and brand roles or equally in a brand supply chain hybrid role.
Technical / Functional / Leadership Skills Required:
- Detail-oriented with strong organizational and time-management skills.
- Strong analytical capabilities for tracking share performance and identifying business insights.
- Excellent communication and collaboration skills to manage cross-functional teams and regional/global stakeholders.
- Flexible and reliable team player who acts in the best interest of the department and company.
- Proficient in Microsoft Office and project management tools.
- Competence in dashboard maintenance and reporting to drive project visibility and senior stakeholder engagement.
- Hands-on experience in writing effective marketing or NPI briefs aligned to brand strategy.
Education / Qualifications / Certifications Required
- A Bachelor Degree graduate in any marketing related field.
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
