Internal Brand Advocate Manager

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

Role positioning and objective:

Internal Brand Advocate will support the delivery of the GBS expansion Hub's communications strategy at site level. This role will ensure the effective and efficient landing of strategic key messages, global campaigns and provide communication support to the Site Leadership Team, local Talent & Culture, and various stakeholders.in alignment with global GBS expansion Hub's priorities

Your key responsibilities will include:

1.  Develop and implement the internal communication plan for Pakistan HUB aligned with global and regional priorities.
2.  Ensure communications are consistent, scheduled, and tailored to local context.
3.  Create content for various platforms (editorials, blogs, videos, infographics, announcements).
4.  Tailor and publish engaging content for social media and internal channels with Digital Content Manager support.
5.  Plan and organize internal events (e.g., town halls, celebrations), coordinating agenda, flow, and logistics.
6.  Support comms for Talent & Culture initiatives like celebrations and recognition.
7.  Provide comms support for projects, initiatives, and senior stakeholder visits.
8.  Ensure alignment between internal and external communications across campaigns.
9.  Work closely with the GBS Leadership Team on employee engagement campaigns.
10.  Continuously improve campaign effectiveness using industry best practices and insights.
11.  Lead and motivate cross-location comms teams.
12.  Manage local comms budget and relationships with vendors.

What are we looking for:

Experience Required:

• 5-6 years of experience in multinational corporations, exposure to multicultural teams, and matrix structure.
• Proven ability to coordinate activities in a complex environment.
• Capacity to handle complexity, turning complexity into simplicity and delivering clear messages; ability to explain technical matters in a clear and brief manner.
• Creativity to power up the development and implementation of internal campaigns stimulating employee engagement.
• E2E event management (in-situ and online events), event design, agenda, coaching for speakers and negotiating best offers with external vendors.
• Understanding of data & insights that can help to build content creation.
• Expertise in approaching sensitive issues/cases, considering cultural differences.
• Creative, self-motivated individual, using high professional standards and able to bring forth a strong orientation to the quality level of services for internal clients.

Technical / Functional / Leadership Skills Required:

• Strong Communication & Language Skills – Excellent written and verbal communication in English and Urdu; additional language proficiency is a plus.
• Creative Content Development – Skilled in creating diverse content formats (infographics, animations, videos) for social and digital platforms using tools like Adobe Creative Suite and Canva.
• Strategic Thinking & Business Acumen – Solid understanding of MNC structures and strategies, with the ability to simplify complex topics into clear, impactful messages.
• Campaign & Event Management – Experienced in designing and managing end-to-end events (online and in-person), including agenda setting, speaker coaching, and vendor negotiations.
• Analytical & Insight-Driven – Proficient in data analysis and using insights to inform and enhance content and communication strategies.
• Leadership & Stakeholder Engagement – Strong leadership, team management, and stakeholder engagement skills, with the ability to influence and present effectively.
• Collaborative & Adaptable – A reliable team player who thrives in cross-functional, multicultural environments and adapts quickly to change.
• Project & Problem-Solving Skills – Highly organized with a track record of delivering projects on time and budget, while proactively resolving challenges.

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.