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Marketing Information Executive

Lahore, Pakistan

Contract Type Permanent
Career Level Experienced Professional
Function Digital Business Solutions
Salary Range Competitive salary
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Why Digital Business Solutions? Overview

Why Digital Business Solutions?

Our team put consumers first delivering on our mission to build A Better Tomorrow™. Our integrated teams focus on commercial value, consumer experience, digital growth and business solutions. We revolutionise BAT for the connected consumer, accelerating the astonishing pace at which we’re already innovating through technology, digital solutions, business processes and services delivery.

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Why BAT?

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers - It's one of the many reasons we have been named as a Global Top Employer for the eighth consecutive year.

We believe that Leadership shouldn’t be confined to titles. It’s a mindset and through our leading Learning and Development programmes, you’ll continuously develop your skills and experience. With our unwavering support, you’ll work in cross functional teams connecting with industry leaders and expanding your professional network.

Join us at BAT, where purpose meets possibility, and your career story unfolds.

A Better Tomorrow

Building a Smokeless World is no small feat—it’s fueled by the collective efforts of talented individuals, each bringing their unique perspective. This is the most innovative chapter in BAT’s history, and you can help shape it.

Strategy and Purpose Brand and Innovation

Marketing Information Executive

BAT is evolving at pace into a global multi-category business.  We are on a mission to decrease the health impact of our industry 
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

BAT GBS PAKISTAN COMPANYIS LOOKING FOR AMARKETING INFORMATION EXECUTIVE

  • SENIORITY LEVEL: Managerial (Sole Contributor)
  • FUNCTION: Marketing
  • LOCATION: Lahore, Pakistan

ROLE POSITIONING AND OBJECTIVES

  • Reports to: Marketing Information Lead
  • Reporting Level: Senior Manager
  • Geographic Scope: Japan

WHAT YOU WILL BE ACCOUNTABLE FOR

  • Provide data analysis driven insights to the Information Manager, to understand market sales performance, commercial performance, consumer behaviour, perceptions and needs to drive volume and value growth.
  • Monitoring & tracking of market performance to share insights on opportunities & risks, supporting management in decision making.
  • Ensure the delivery of forward-looking consumer, customer, and competitor insights.
  • Develop and maintain comprehensive competitive landscape analysis.
  • Support the Information Manager in delivering a consumer centric perspective and up to date findings into given marketing activities.
  • Assist with information related to end-market performance.
  • Provide a long-term view on end-market opportunities and threats, ultimately contributing to regional strategy development.
  • Ensure accurate and timely reporting as per the company guidelines.
  • Engage confidently with key stakeholders in line with the guiding principles.
  • Ensure all relevant commercial & consumer insights are effectively integrated into the management information system.
  • Create good relations within the Planning team and cross functional networking to develop effective and integrated insights.
  • Identify and propose improvement opportunities in current processes.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

Experience Required

  • A minimum of 3-4 years of relevant work
  • Data analysis and interpretation
  • Able to bring both an analytical attitude and a creative problem-solving approach
  • Knowledge of data sources
  • Previous experience in marketing
  • Proficiency in speaking English
  • Accurate & timely reporting

Technical / Functional / Leadership Skills Required

  • Ability to work with cross functions
  • Advanced knowledge of Excel, including proficiency in data analysis, modelling and forecasting
  • Experience with Power Bi will be valued

Education / Qualifications / Certifications Required

  • Degree preferably in Statistics, Data science, Business analytics or Marketing

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.


We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.

Apply Now

Our Values

At BAT, our values show us the way to bring our purpose to life. Serving as our compass, they navigate every aspect of our path towards A Better Tomorrow™ defining how we innovate, grow, and achieve success while setting high standards for individual achievement and collective progress. Rooted in integrity and collaboration, they empower us as pioneers of change in a world that never stands still ensuring we shape BAT's legacy with confidence and purpose.

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  • Truly inclusive
  • Do the right thing
  • Love for our consumer
  • Passion to win
  • Empowered through trust
  • Stronger together
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Take Control of Your Future with BAT

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers.

We believe that everyone has a place in our organisation. Whether you are seeking mentorship, diversifying your experience through international assignments or embracing innovative work methods, we’re here to propel your career aspirations and unleash your full potential.

We believe in you.
Join us at BAT, where purpose meets possibility, and your career story unfolds.

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“As a dynamic organisation, BAT’s environment encourages us to challenge the status quo, continue to improve, grow and lead change. In DBS, we are now on an exciting journey to optimisation and automation, and I’m proud to be part of the transformation as we build A Better Tomorrow™”

Benefits

At our core, we understand your best work happens when you feel fully supported. Our meticulously
designed reward and benefits package are shaped to acknowledge your contributions and to magnify
your impact. As you grow, so do we.

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Social Wellbeing

Wellbeing is better when it’s shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer we’ll be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.

Emotional Wellbeing

Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees' mental health. At BAT we're fostering a culture of to help our employees to better manage life’s pressures and build resilience, no matter what life throws your way.

Physical Wellbeing

Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees' physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.

Financial Wellbeing

Peace of mind is priceless, but it shouldn’t cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.

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