BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American TobaccoUK has an exciting opportunity for an Area Manager – North London in London, Chiswick
The Area Manager is the sole Multicategory Sales Area Custodian, owning the full strategy and deployment at area level and serving as the primary role responsible for the quality execution of all trade and brand plans within the designated area, covering vaping, nicotine pouches, and FMC. This role is crucial for achieving key business[1]related KPIs such as Share of Market (SOM), volume, distribution levels, and TCI objectives across various trade channels. The role places a special emphasis on people management and development, performance tracking, area account management, mystery visits to establishments, and 121 and activation management.
Reports to: Regional Manager
Number of Direct Reports: ~10
Core Relationships :Internal: Trade Marketing Team in back office / HRBP External: Retail POPs is given area
Geographic Scope: UK, North London area
Travel Required: Yes, Field-Based role
Your key responsibilities will include:
Market Monitoring and Analysis:
o Conduct daily control of BAT volume, market volume, and New Product Introductions (NPIs) in the area to identify new opportunities or improvement areas.
o Business Development – identify opportunities in the market to be driven at local level or escalated up o Weekly market visits with purpose to identify market insights (Market visits with or without TMs)
o Area account management for mini-multiples
Quality Execution of Brand & Trade Programs:
o Drive and ensure the quality execution of all Brand & Trade programs or activities within the assigned area. o Coordinate the swift implementation of programs, reacting decisively against competitive threats.
o B2B – compliance and drive o 121 activation management – in collaboration with B2B and Consumer Experience ensure areas and territories have mapped out, engaged and agreed upon activations
KPI Monitoring and Assessment:
o Visibility drive KPIs – including furniture, backwalls, counter top units or any other solution – focus on resource allocation and overall accountability of area deployment o Measure and assess results against Route to Market (RTM) KPIs (SOM, Distribution Levels, Out of Stock, TCP compliance, and Product quality at retail) and Consumer Activation’s KPIs (Visibility SOV, Quality of brand activation, and TCI).
o Generate SOM Growth and enhance BAT Brand equity among retailers and consumers.
Team Leadership and Development:
o Lead, manage, develop, and coach the team to create a highly motivated and high performing unit that surpasses the competition.
o Emphasize on-the-job training and talent pipeline development for the broader organization.
o Ensure appropriate training and induction for the team in business-relevant areas, including the tobacco industry, product knowledge, competitors, BAT internal systems, and legal restrictions.
Resource Management:
o Propose and manage area resources in line with TCI guidelines to maximize return on investment.
o Ensure proper resource allocation to support the implementation of projects and activities.
Data Integrity and Reporting:
o Ensure the team reports daily in company systems.
o Verify the correctness of data gathered by the area team for accurate feedback to SRM, Trade & Brands teams.
Engagement with Business Partners:
o Engage with key business partners to gain high levels of trade support and loyalty.
o Generate innovative solutions for all sales channels in the area.
Environmental, Health, and Safety:
o Monitor environmental, health, and safety standards to ensure compliance and create best practices for employee well-being.
Customer Route Optimization:
o Keep customer routes up to date, consistently optimizing them based on Trade Marketing classification parameters and criteria.
o Responsible for both regularly visited customers and other points of sale where cigarettes are sold.
What are we looking for?
- Approximately 3/4 years of experience in trade marketing / sales at Territory Area Manager/Sales Rep level or Brand/Trade Assistant level in an FMCG company that has incorporated a trade channel and account management approach
- Experience in People Management
- Ability to motivate, coach and develop people
- Previous Sales and Field experience.
- Leadership skills and potential.
- Superior selling skills.
- Customer service orientation
- Clear understanding of BAT trade strategies
- Cross-market knowledge
- Teamwork and cooperation
- Strategic and analytical thinking
- Driver’s License
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.
