BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American TobaccoUK has an exciting opportunity for a Consumer Activation Deployment Executive in London, Chiswick
The role will support the Consumer Experience Performance, Insights, and Planning team, focusing on the Vapour/Modern Oral Categories. The primary objective is to assist in data-driven decision-making, campaign planning, and performance tracking across UK consumer experience initiatives. This role will work closely with activation channels, category brand teams, insights and foresights, trade, and area consumer retention teams to ensure an integrated approach to omnichannel acquisition, conversion, and retention strategies.
The job holder will be responsible for performance tracking, insights generation, and campaign coordination, ensuring activities are data-driven and effectively optimized. At the same time, will ensure seamless campaign execution, and effective collaboration across teams to achieve business objectives.
Your key responsibilities will include:
- Support Weekly/Monthly/Yearly Activation Performance Tracking:
- Diagnose Challenges and opportunities across activation channels.
- Provide insights to help optimize activation channel strategies.
- Support planning and execution of effective and efficient activities.
- Assist in Campaign Planning and Coordination
- Work with key teams to support cycle plan campaign execution.
- Contribute to omnichannel connections planning (D-E-E).
- Track activation cycle plans per channel and provide performance insights.
- Translate data into actionable insights to inform decision-making
- Monitor Activation KPIs and Objectives:
- Assist in tracking and analyzing key marketing performance indicators.
- Support optimization of marketing efforts through effectiveness analysis.
- Provide Market Insights and Reports:
- Assist in market analysis and reporting to support data-driven decision-making.
- Help deliver insights that drive strategic and operational improvements.
- Collaborate with Internal and External Stakeholders:
- Work closely with internal teams (Consumer Experience, D2C, Trade, Insights).
- Engage with external partners, agencies, and procurement as needed.
- Support the Development of Insights Driven Initiatives: Contribute to the implementation of new data-driven initiatives that improve marketing efficiency.Budget ownership and accountability
- Track and optimize the consumer experience channel performance and Return on Investment
What are we looking for?
- Bachelor Degree
- Minimum 2-3 years of relevant marketing experience
- Strong Microsoft Office suite skills, notably PowerPoint & Excel, PowerBi is nice to have
- Strong communication skills with ability to converse at multiple seniority levels.
- Project management experience.
- Able to deal with large amounts of information and make conclusions.
- Analytical, attentive to detail, able to see the big picture.
- Willingness and ability to learn fast.
- Able to work independently.
- Knowledge of RA Nielsen, GWI, Google Analytics & Kantar NC Track
- Strong analytical skills and data-driven thinking paired with a solid commercial knowledge
- Strong understanding of key marketing principles: consumer needs and journey, user experience, target audience, strategy and activation TPs
- Self-Driven to support implementation of new initiatives that can support Activation team or wider business to continue to improve leveraging data and putting it into actions
Please note the office location is in London, Chiswick and we work in a hybrid setting, with 3 days in the office.
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.
