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BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American Tobacco UK&I has an exciting opportunity for a Senior Activation Manager, Offline in UK&I.
Your key responsibilities will include:
- Own the delivery of End Market consumer experience strategy translated into consumer activation campaign in offline channels, ensuring robust CDF conversions and market share objectives:
- Contribute into development and deliver End market multicategory consumer experience cycle plans in line with Brand articulation strategy and communication objectives & priorities meeting End market needs & capabilities.
- Lead local Campaign development and adaptation of Area touchpoint packages for all categories.
- Ensure planned activities are efficient and effective with the right KPIs tracking in place and propose mitigation plan maximising delivery of consumer traction targets.
- Actively manage agencies in order to ensure local toolkit developed OTIF.
- Ensure the delivery of multicategory guidelines taking into account End market specifics.
- Manage budgets.
- Actively provide recommendations on how best to use the channel and touchpoints available in order to deliver Direct to consumer strategy.
- Close collaboration with Online channels activation to ensure synergy across touchpoints.
- Proactively collaborate with the Trade End market team and Area CX & Brand team providing Consumer activation insights.
- Ensure excellence in execution and impactful consumer experiences.
- Deliver against market specific consumer experience KPIs.
- Lead & develop the team.
What are we looking for?
- Extensive professional experience working with Brands.
- Resilient and adaptable, with an ability to work in a fast-paced highly regulated environment.
- Proven experience working in a highly regulated industry FMCG industry.
- Proven experience working with Virgin markets building new categories from scratch.
- Previous line management experience including managing managers within a broader team.
- Effective stakeholder management - working with and managing multiple stakeholders (internal and external agencies) with an ability to prioritise conflicting requirements and escalate issues to drive resolution when required.
- Engaging and inspiring approach to work, providing direction and focus to drive people for results. Commercially minded and consumer centric, engaging stakeholders proactively.
- Embraces change: enjoys working in a constantly evolving environment.
- Has a growth mind-set: relentless in the pursuit of growth and perfectionism.
- Experience working with Trade and Insights.
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experiencehere.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.
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