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Retail Planning Analyst

London, United Kingdom

Contract Type Permanent
Career Level Non-management
Function Marketing
Salary Range Competitive salary
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Why Marketing? Overview

Why Marketing?

We are impactful storytellers who push boundaries and find innovative ways to connect and interact with our customers. We sell our brands in more than 150 markets worldwide, many of which are strictly regulated. At the same time, the rise of Smokeless Products means we're operating in a rapidly shifting landscape and its these factors that present the type of challenges we thrive on. We use emerging technologies and complex data to drive innovation. From brand and strategy through e-commerce to trade marketing.

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Why BAT?

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers - It's one of the many reasons we have been named as a Global Top Employer for the eighth consecutive year.

We believe that Leadership shouldn’t be confined to titles. It’s a mindset and through our leading Learning and Development programmes, you’ll continuously develop your skills and experience. With our unwavering support, you’ll work in cross functional teams connecting with industry leaders and expanding your professional network.

Join us at BAT, where purpose meets possibility, and your career story unfolds.

A Better Tomorrow

Building a Smokeless World is no small feat—it’s fueled by the collective efforts of talented individuals, each bringing their unique perspective. This is the most innovative chapter in BAT’s history, and you can help shape it.

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Retail Planning Analyst

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BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco UK has an exciting opportunity for a Retail Planning Analyst in London Chiswick

As an Accounts Planning Analyst, your primary responsibility is to facilitate communication and coordination between the Area Marketing, Finance, Key Accounts, and Consumer Experience teams. Your role involves supporting the development and execution of comprehensive cycle plans for each account, covering various aspects such as launch strategies, portfolio management, listing fees, visibility initiatives, and activation activities. You will contribute to ensuring effective collaboration across different teams to align strategies and achieve successful account management and overall business objectives. Additionally, you will assist in supporting Integrated Business Planning (IBP) activities to enable effective monthly planning.

Your key responsibilities will include:

  • Collaborate closely with the Accounts Planning Manager to support the execution of cycle plans for each account.
  • Assist in developing and implementing strategies for launches, portfolio management, listing fees, visibility, and activation activities.
  • Aid in the execution of launch strategies for new products or services within each account.
  • Coordinate with relevant teams to ensure timely and effective implementation of launch plans.
  • Support the Accounts Planning Manager in managing the product or service portfolio within each account.
  • Assist in analysing performance data and providing insights for portfolio optimization.
  • Assist in negotiating and managing listing fees with Key Accounts, ensuring adherence to agreed-upon terms.
  • Collaborate with Finance to support accurate budgeting and financial planning.
  • Contribute to the development and execution of strategies for visibility and activation activities within each account.
  • Collaborate with Consumer Experience teams to enhance customer engagement and brand visibility.
  • Work collaboratively with cross-functional teams to ensure seamless coordination and implementation of account plans.
  • Support effective communication between Area Marketing, Finance, Key Accounts, and Consumer Experience teams.
  • Assist in establishing key performance indicators (KPIs) for account planning activities.
  • Contribute to the monitoring and analysis of performance metrics, providing relevant data for reports.

What are we looking for?

  • Demonstrated experience in account planning, key account management, or related roles
  • Basic understanding of marketing, finance, and consumer experience dynamics
  • Excellent interpersonal and communication skills
  • Ability to collaborate across diverse teams and functions
  • Strong analytical and problem – solving abilities
  • Results-oriented with a focus on achieving business objectives
  • Bachelor’s Degree

What we offer you?

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

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Apply Now

Our Values

At BAT, our values show us the way to bring our purpose to life. Serving as our compass, they navigate every aspect of our path towards A Better Tomorrow™ defining how we innovate, grow, and achieve success while setting high standards for individual achievement and collective progress. Rooted in integrity and collaboration, they empower us as pioneers of change in a world that never stands still ensuring we shape BAT's legacy with confidence and purpose.

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  • Truly inclusive
  • Do the right thing
  • Love for our consumer
  • Passion to win
  • Empowered through trust
  • Stronger together
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Take Control of Your Future with BAT

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers.

We believe that everyone has a place in our organisation. Whether you are seeking mentorship, diversifying your experience through international assignments or embracing innovative work methods, we’re here to propel your career aspirations and unleash your full potential.

We believe in you.
Join us at BAT, where purpose meets possibility, and your career story unfolds.

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“A fast pace and an international environment are what I love about working here. You get the chance to rotate within functions - and I've brought my passion for sustainability to the Brand Building and Management department”

Benefits

At our core, we understand your best work happens when you feel fully supported. Our meticulously
designed reward and benefits package are shaped to acknowledge your contributions and to magnify
your impact. As you grow, so do we.

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Social Wellbeing

Wellbeing is better when it’s shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer we’ll be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.

Emotional Wellbeing

Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees' mental health. At BAT we're fostering a culture of to help our employees to better manage life’s pressures and build resilience, no matter what life throws your way.

Physical Wellbeing

Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees' physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.

Financial Wellbeing

Peace of mind is priceless, but it shouldn’t cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.

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