BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco Italy has an exciting opportunity for a Research and Insights Specialist in Rome
We are seeking a dedicated and experienced Research and Insights Specialist to support the development of in market consumer, customer and competitor insights to improve marketing deployment and drive the business to consumer centricity and to support in conducting market research in line with Global and Regional agenda and in validating Global research tools & methodologies.
Your key responsibilities will include:
- Support in conducting market research in line with Global and Regional agenda by:
- Ensuring that research Agencies develop an appropriate, efficient, and high quality work for BAT;
- Developing preliminary analysis from the gathered data.
- Support the development of in market consumer, customer and competitor insights by developing and maintaining comprehensive competitive analysis and the delivery of the Insights Learning Review to feed global strategy deep dives;
- Support Insights & Research manager in delivering robust research projects to deliver consumer centric, actionable and forward looking insights by providing insights to understand consumer behavior, perceptions and needs in relation to the product landscape, to drive the development of differentiated offers into our portfolio;
- Support development and delivery of End Markets Consumer insights and diagnostics to advise brand strategy, improve deployment and drive business towards consumer centricity.
- Exhibit leadership capabilities in engagement with key partners through behaviours and attitudes which are in line with the guiding principles.
- Assist with research projects aligned with Global and Regional agenda, coordinating data into the information system for Management Team.
- Control, analyse, interpret and report research projects following ORACLE guidelines, within time and budget.
- Ensure effective relations within the Insights and Foresights team and cross functional networking to develop effective and integrated insights by ensuring effective cross category networking to support assessing smokers holistically as consumers.
- Support research projects delivery through good relationships with external research Agencies and continually improve the quality of research tools and processes within the function to support the delivery of consumer centric insights.
What are we looking for?
- Masters degree in a related field (e.g., Business, Economics, Data Analytics, Market Research, or a similar subject area).
- Good Excel, PowerPoint and PowerBI knowledge;
- Strong analytical and critical thinking skills, with an interest in identifying patterns, trends, and insights from various sources.
- Collaboration skills and a proactive attitude, with the ability to work optimally in cross-functional teams.
- Excellent communication, storytelling and presentation skills, with the ability to clearly convey complex ideas to diverse audiences
- Proficient level of spoken and written English & Italian.
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
