JOB TITLE: Channel Development Executive (Trade Capabilities: MD & New Channels)
FUNCTION: Marketing
SUB FUNCTION: TM&D Account & Development Management
CITY & COUNTRY: Seoul, South Korea
What are the key objectives and expectations from this role?
Develop Trade capabilities tools for Commercial Organization in the areas of Route to Consumer, Shopper Experience and Customer Management, across conventional and new channels, to secure future business growth potential and dominance of BAT brands.These are reinforced through people’s capabilities and systems. Lead the analysis and support developmentof the Route to Market model or Trade capabilities tools in the local context to ensure it is fit to meet business objectives.
- Contribute into development and implementation of commercial strategies and plans for existing & new channels which are in line with Korea Commercial SLA, Area and Global strategies to achieve business growth for multi-category business
- Develop tools and processes to improve Trade Capabilities in the areas of (1) assortment planning & planogramming, (2) merchandising materials development, (3) B2B2C activation, (4) RTM coverage, (5) field force operations & trade marketing execution, (6) customer trading terms and conditions, (7) customer loyalty program,– in line with Global Framework
- Pilot the new tools to conclude on the recommendation for roll-out
- Lead X-Functional team and external partners to ensure the initiatives are planned and delivered on time and in full
- Track and explore emerging channels continuously; together with Channel Manager contribute into strategy development and implement robust plan to drive BAT performance in those channels
- Specific accountabilities for two workstreams:
Merchandising solutions & New channels | Trade Capabilities |
Develop future-fit Multicategory merchandising solutions for end-market in cooperation with Global / Above-market teams | In cooperation with Global / Above-market teams develop tools to improve end-market trade capabilities in key priorities areas: - Route to consumer: Field force management;
- Shopper experience: Assortment management & Touchpoints maximization;
- Customer management: Digital Compliance, TT&C
|
Prepared analysis of new channels potential, including own retail, independent retail, key accounts, online marketplaces Contribute into development of operating model to penetrate new channels; develop the tools and processes to activate new channels on time in full and pilot the route-to-consumer plan | |
EXPERIENCE, SKILLS, KNOWLEDGE
ESSENTIAL
Experience Required
- A seasoned professional in TM&D, with at least 5 years of successful career progression in national or multi-national environment across Commercial, TM&D & Consumer Experience functions
Technical / Functional / Leadership Skills Required
- Strong commercial acumen
- Analytical skills, ability to translate consumer/customer data into customer & consumer insights
- TM&D expertise required in the areas of (1) cross-category assortment planning & planogramming; (2) merchandising materials development (3) B2B2C touchpoints activation
- Knowledge and expertise of the distribution environment and world-class route to market/distribution practices preferably obtained though work in FMCGs with direct distribution business model
- Experience in implementation of B2B2C Channel strategies for offline & online channels (KA, own E-commerce, Independent retail)
- Understanding of company corporate strategy, experience in operating with global TM&D guidelines
- Cross-functional project management is a plus
- Effective communication, presentation, and influencing skills, fluency in English
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets;
- Brands sold in over 200 markets, made in 44 factories in 42 countries;
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations;
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner;
- Seal Award winner – one of 50 most sustainable companies.
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
