BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
What are the key objectives and expectations from this role?
Responsible for implementationsOnline Channelstrategy in dedicated digital channels. Deliver sales & financial targets via consumer acquisition and conversion into purchase activities.
This role is responsible for best-in-class online/O2O campaign execution across own e-commerce & dedicated sales platforms.
The scope includes negotiations and sales management for own e-commerce and specific marketplaces; initiation, planning and orchestration sales drive initiatives; CX enhancement and consumer journey optimization in e-commerce; data analytics and performance reporting.
- Set up KPIs for dedicated channel (sales, financials) and for online activities. Provide “bottom-up” input to Demand Planning, Consumer experience and Finance teams
- Develop channel device penetration plan, streamlined with cycle initiatives to ensure timely execution for effective deliveryof the targets
- Initiate sales focus initiatives to achieve device penetration target, coordinate development of mechanics with Online, CX, Legal, Finance and Trade Operations team and ensure seamless execution of the initiatives
- Contribute into development ofsales focus contentin line with brand guidelines and CX/CRM strategy to ensure single consumer view
- Track sales performance and operational KPIs for dedicated online channel and activities, prepare the learnings and sales-drive corrective measures to deliver KPIs
- Perform web analysis to understand customer behaviour and act upon the insights by optimizing user experience in e-commerce
- Lead Customer negotiations to deliver sales and financial targets
- Managing own commerce site’s changes including design updates and system development according to our own platform’s capabilities
- Managing respective Agency to effectively deploy execution of marketing campaigns and ad-hoc activities
- Ensure OTIF operation management of route-to-consumer processes (order, fulfilment, payment, return) for dedicated channel through DBS, Finance and Supply chaininterface
- Responsible for budget planning and governance for dedicated activities
- Participate in testing of new processes / new system functionalities development to improve operations in online channel
- Ensure online operations compliance with International Marketing Standards and local Legislation
ESSENTIAL
Experience Required
- 4 years of experience in digital marketing, including own e-commerce and marketplaces operations, preferably in Multinational CPG Company
- Experience in online channel strategy with a proven track record of driving sales delivery & ROI
- Experience of planning, managing, and executing sales focus activities against budget
- Experience in managing own e-commerce and external online sales channels (Naver, Coupang, Kakao, etc)
- Experience in utilizing digital marketing tools such as Google Analytics, Salesforce and Adobe Analytics is an advantage
- Cross-functional project management
- Effective communication and presentation skills
Education / Qualifications / Certifications Required
- University degree holder in Business Administration, Economics and/or Marketing
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills.
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
