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BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American Tobacco Hellashas an exciting opportunity for a Brand Manager HP (FTC) in Athens, Greece.
This position is part of our ambitious Western Europe Area Marketing team based in Athens, and you will be responsible for Heating Product (HP) Category (glo) for Greece and Cyprus. You will be the key reference for all growth teams within Western Europe Area team and work closely with the Senior Brand Manager, to develop portfolio, consumer & commercial strategy for Heating Product category in Western Europe and more specifically for Greece & Cyprus.
Your key responsibilities will include:
- Main SPOC person with IBG (Global Teams)/ Region for HP Category for all WE & ensure proper alignment across all teams (WE, Region, Central team). Participate in all HP Category meetings driven by IBG & Region. Provide & consolidate input for all WE markets to Region.
- Be a real product expert and a true brand ambassador, acting as key point of contact for the local business needs related to the heating product category. SPOC person with Global R&D teams for WE HP.
- Understanding consumer insights (CDF & multiple tracking tools) is key to be able to identify growth opportunities and recommend corrective actions for the category
- Work in close collaboration with x-functional teams within Area and local end market and more specifically with Area and local Consumer Experience teams, Area Insights team for Category KPIs (Area view), local Planning, Trade and SC teams.
- Accountability of New Product Introduction (NPI) for HP category in Greece & Cyprus: identify product specs as per Global Product requirements, manage packaging briefing and legal/ regulatory compliance alignment and packaging artwork approvals. Participate (if needed or delegate to team) in main NPI process meetings as key marketing point of contact.
- Own a high record track in different stakeholders’ management; being responsible for end-market strategic management & co-ordination.
- Prepare presentations for monthly meetings and Internal Stakeholders alignments, etc.
- Creative Agency management, leading briefings for product related communications
- Manage budget and related category expenditure in ongoing basis throughout the year, ensuring accurate budget tracking of all initiatives.
- Manage Cycle plan actions and update of product initiatives in internal NPI system platform.
- Support actively on SMP (Strategic Marketing Plans) for WE HP once per year as a starting point of Annual OMP (Operational Marketing Plans)
What are we looking for:
- Ideally 4+ years of relevant experience
- University degree in Economics, Finance, Marketing or similar business relevant area
- Master’s degree would be a plus
- Fluency in English & Greek, both written and spoken
- MS Office Tools - excellent knowledge
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experiencehere.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.
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