BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American TobaccoRomania has an exciting opportunity for an Events & Festivals Manager in Bucharest.
Your key responsibilities will include:
- Responsible for defining events footprint, developing and managing the implementation of events platform, actively working with Brand teams, agencies and external suppliers;
- Seek & develop new concepts for communication in Entertainment to ensure that BAT achieves and maintains competitive advantage and that new communication techniques reflect market trends;
- Drive effective implementation of Brand activities and platforms in Entertainment channel;
- Planning events calendar and develop activations according to the allocated budget, brand needs and Entertainment opportunities to achieve the Entertainment strategy and offer consumer experiences;
- Implement Entertainment Activation Platform as per agreed in the Operational Plan via Own Events/Festivals;
- Continuous up to date reporting on all relevant trends that influence the consumer and, hence, impacts on our business which allows adjustments to be made to marketing strategies to achieve the company plan;
- Participate in ongoing evaluation of End-Market Events activities in the monthly Cycle Planning Meeting;
- Identify issues and define necessary operational changes for Entertainment activities;
- Propose changes to activity toolkits as required to respond to implementation issues;
- BAT events evaluation and competition events reviews;
- Ensure relevant internal stakeholders are timely and fully informed on events channel opportunities;
- Share competitor insights gained from within the channel;
- Review and account for budget variances.
What are we looking for?
Experience Required
- Ideally more than 2 years in FMCG / Creative Agencies (BTL)
- Role in Horeca/Events department is positively considered
- Good understanding of Brand and Entertainment strategy development
Technical / Functional / Leadership Skills Required
- Negotiations skills
- Results oriented
- Trade marketing
- Customer engagement
- Account management
- Field operations
- Developing and maintaining relationships with clients and commercial partners
- Excellent Project management experience
- Willingness to learn & proactivity & resilience
- Presentation skills
Education / Qualifications / Certifications Required
- Fluency in English & Romanian
- Good level PC skills
- Very good level of Office tools
- Marketing, Management degree
- Driver's License B
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
