BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American TobaccoRomania has an exciting opportunity for a Market Analysis Specialist in Bucharest
The objective of this role is to stand for the voice of the market, put insights into action and help Area & Market teams think ahead & solve problems before they happen. Market Analysis Specialist is responsible for timely and full delivery of macro indicators, market and performance analysis as well as competitors’ intelligence, that support business decisions.
Core Relationships:
- Internal: Insights & Foresights team, Category teams, Planning teams, Finance Teams, Consumer Experience team.
- External: retail audit providers, research agencies.
Geographic Scope: Romania
Your key responsibilities will include:
- Support Market Intelligence Manager in finding opportunities for our business by analysing categories/ brands performance and trends, competitors’ activities and strategies, integrating internal and external information.
- Deliver timely and comprehensive offtake reporting.
- Support retail audit product enhancement, automation of reporting and other activities striven to improve data quality and reporting efficiency.
- Ensure collaboration with RMS Agency and service management.
- Execute competitor intelligence platform by ensuring ongoing market scanning, mix assessment, key initiative trackers.
- Update all market related data and tools (market brand boards update / price tracker updates etc.) & market pre-reads across responsible markets to deliver updated information.
- Execute macro & retail reviews across responsible markets.
- Actively contribute to regular Insights reviews and deep dives for strategic meetings & participate in continuous learning and development activities to build and maintain expertise in Insights and Foresights methodologies and tools.
What are we looking for?
Experience Required
- 1-3 years of experience with Retail Audit or data analytics, with a demonstrated ability to analyse and interpret complex data and to perform strategic thinking and planning
Technical / Functional / Leadership Skills Required
- Deeply curious about understanding Consumer behaviour & market trends.
- Strong analytical and critical thinking skills, with ability to synthesize actionable and forward-looking insights from research findings and other available information.
- Commercial acumen & incisiveness to identify drivers of Category, Consumption & Brand performance.
- Expertise with Retail Audit tools (Nielsen, Logista, IRI etc).
- Good communication skills (Oral & Visual Storytelling) to drive recommendations with senior stakeholders.
- Resilience to manage and deliver multiple complex projects simultaneously in a dynamic business and BAT environment.
- Strong collaboration skills and a proactive attitude, with the ability to work effectively in cross-functional teams.
- Ability to negotiate and sustain networking relationships with external stakeholders (agency).
- MS Office (PPT, XLS), ideally, have some experience with Power BI.
Education / Qualifications / Certifications Required
- Graduate degree in business, economics, sociology, data science or related technical field
- Proficiency in English & Romanian.
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
