BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco Romania has an exciting opportunity for a Brand Strategic Projects Specialist in Bucharest
The objective of this role is to support the Strategic Project Manager in the development and / or executing new and existing product/ portfolio/ brand related projects from planning to implementation and reporting.
Supports the strategic projects in place and upcoming, by managing given brand projects & initiatives, ensure the execution is within brief / identified need / request, and drive fact-based decision making through the provision of market analysis and reports with clear recommendations for action.
Reports toSenior Brand Manager Strategic Projects
Core Relationships:
- Internal– SEE markets, marketing subdepartments – given the diversity of the projects
- External – agency teams (if the case)
Geographic Scope: Across markets key strategic projects which encompasses more than one brand and has high implications on the portfolio (legislative changes, portfolio strategy, specific entry in specific segments)
Travel Required: Depending on a business need (minimal)
Your key responsibilities will include:
- Supports strategic project team in developing and executing brand projects and plans related to objective for a leaner, stronger and less complex portfolio.
- Run analysis across markets’ portfolios, presenting results and recommendations on further improvement & development.
- Supports / manages initiatives & projects that are running across portfolio / across markets (migrations, portfolio optimizations, regulatory triggered, efficiency aiming, special projects).
- Monitor the implementation and results of operational plans and recommend changes.
- Support translating Global initiatives into meaningful, pragmatic action plans.
- Understand differentiated role of markets and engage across geographies.
- Execute NPI (New Product Introduction)’s closely working with all relevant parties from Area & EM (End Market),
- Analyse market research data to understand brand issues and market opportunities, conclude and support for further decision making. Analyses & reports brand performance in a clear, concise manner, with focus on required actions and proposes fact-based action plans.
- Plan, monitor and report expenditure to ensure it does not exceed budget defined in operational brand plan.
What are we looking for?
Experience Required:
- minimum 2 years’ experience in managing marketing and brand projects.
Technical / Functional / Leadership Skills Required:
- Commercial approach to all activities;
- Strong project & stakeholder management skills;
- Strong analytical, communication, presentation, influencing & interpersonal skills;
- Creative thinking, agility and good tolerance for ambiguity and multitasking;
- Self-starter - must be able to take ownership of tasks and work within a team & with the ability to make things happen (pro-active, dynamic, flexible, pragmatic);
- Good understanding of brands ecosystems.
Education / Qualifications / Certifications Required:
- University Degree;
- Fluent in Romanian & English (oral and written);
- Computer proficiency (Word, Excel, Power-Point).
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
