B2B & Visibility Intern (Fixed-term 6 months contract)

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. 
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

This 12-month internship provides hands-on experience across trade marketing activities within BAT UK&I. The successful candidate will support initiatives across Visibility, BAT Club, Trade Engagement and Media, helping to coordinate projects, analyse performance, engage suppliers and support retailer-facing programmes.

The role offers broad exposure to project management, commercial marketing, customer engagement, digital platforms and operational delivery. It is designed as a generalist internship across the B2B & Visibility agenda, with the flexibility to support priority workstreams as business needs evolve.

The intern will work across multiple stakeholders and suppliers, contributing to disciplined delivery, reliable reporting and continuous improvement while developing practical commercial and project-management capability.

Your key responsibilities will include:

1. Project Delivery and Governance

• • Support the planning, coordination and delivery of B2B and Visibility initiatives from brief through implementation and review.
  • Maintain project plans, action trackers, risk and issue logs, decision records and supporting documentation.
  • Coordinate inputs and follow-ups across stakeholders, helping to keep milestones, dependencies and approvals on track.
  • Prepare clear project updates, presentations and briefing materials for team and leadership discussions.

2. BAT Club and Retailer Engagement

• • Assist with BAT Club campaign execution, retailer communications, content coordination and engagement activity.
  • Support performance reporting and insight generation, including monitoring participation, logins, activity and other agreed engagement measures.
  • Help coordinate retailer journeys and activity calendars, ensuring actions, content and communications are delivered accurately.
  • Identify practical opportunities to improve retailer engagement based on available performance data and feedback.

3. Trade Engagement and Media

• • Support the development and delivery of retailer-facing communications, trade media activity, industry events and engagement programmes.
  • Conduct competitor, retailer and category reviews to identify relevant developments and useful insights for the team.
  • Help coordinate briefs, content, approvals, supplier inputs and reporting for trade engagement activities.
  • Track agreed campaign and engagement measures and summarise results in a clear, accessible format.

4. Visibility and Retail Execution

• • Support visibility asset deployment programmes, including supplier coordination, order tracking, status reporting and documentation.
  • Help maintain accurate programme trackers covering asset requirements, production, logistics, installation and completion status.
  • Assist with deployment-readiness checks, issue escalation and follow-up actions across internal teams and delivery partners.
  • Support post-implementation reviews to capture performance, issues, learning and improvement opportunities.

5. Business Analysis and Administration

• • Collect, organise and analyse data to support decision making across B2B and Visibility workstreams.
  • Create reports, dashboards, presentations and concise summaries using Microsoft Excel, PowerPoint and other approved tools.
  • Identify trends, risks, gaps and opportunities, escalating issues and proposing practical next steps where appropriate.
  • Support budget tracking, purchase-order administration, meeting coordination and other project administration where required.
• Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures. 

What are we looking for?

• Undergraduate completing a placement year, or a recent graduate, with an interest in commercial marketing, project management, retail or customer engagement.
• Strong organisational and project-coordination skills, with the ability to manage multiple priorities and meet agreed deadlines.
• Strong analytical and problem-solving capability, with confidence interpreting information and turning it into clear outputs.
• Excellent written and verbal communication skills, with the ability to prepare clear presentations and work collaboratively with different stakeholders.
• Proficiency in Microsoft PowerPoint and Excel, together with strong attention to detail and accuracy.
• Curiosity, accountability and a proactive approach to learning, follow-up and continuous improvement.

BENEFICIAL

• Experience supporting a project, event, society, internship, placement or other business initiative.
• Experience using Power BI or another data-visualisation tool.
• Exposure to marketing, commercial, retail, customer engagement, digital platforms or supplier coordination.
• An interest in project management and operational delivery.

INDICATIVE WORKSTREAM FOCUS

The allocation above is indicative and may flex in response to business priorities and development needs.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.