BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American TobaccoSpain has an exciting opportunity for a Marketing Sponsorship Executive in Madrid
This role has a direct impact on strengthening brand visibility, enhancing consumer engagement, and elevating the overall consumer experience through strategic sponsorships. By selecting and executing high‑value partnerships, the position ensures that every activation delivers measurable brand and commercial results. The role also drives cross‑functional alignment, contributing to consistent execution and maximizing the return on experiential investments.Ultimately, this role is pivotal in advancing the organization’s consumer‑centric vision by transforming sponsorships into powerful levers that shape brand performance and consumer perception.
This role is part of Sponsorships Team and is responsible for leading and executing critical projects to be implemented within the consumer experience team for our new categories.
BAT is currently looking for a Sponsorships Executive to join the Iberia Consumer Experience Team, based in our Madrid office. In this role, the Executive is expected to lead, execute, and optimize sponsorship initiatives that elevate the Consumer Experience for BAT’s New Categories in Iberia. This role will be responsible for designing and delivering high‑impact sponsorship platforms, ensuring they are aligned with brand strategies, consumer needs, and organizational priorities.
Your key responsibilities will include:
- Develop and execute sponsorship strategies aligned with brand and consumer experience objectives.
- Identify, evaluate, and negotiate sponsorship opportunities to enhance brand relevance and impact.
- Manage end-to-end sponsorship agreements, ensuring compliance, timely delivery, and quality execution.
- Plan and coordinate brand activations and experiential initiatives tied to sponsorships.
- Monitor and evaluate sponsorship performance using KPIs like awareness, engagement, and ROI.
- Optimize sponsorship investments by recommending strategic improvements and adjustments.
- Manage relationships with partners, agencies, rights holders, and internal stakeholders for seamless collaboration.
- Track emerging trends, deliver performance insights, and ensure sponsorships strengthen brand equity.
What are we looking for?
- 3–4 years of experience in brand or marketing roles, with high proficiency in English and Spanish.
- Strong project management skills, ability to multitask, influence others, and drive results.
- Advanced knowledge of Microsoft Office (Excel, PowerPoint, Word) and strong analytical abilities.
- Effective planning, organization, and proven leadership with proactivity and ownership.
- Excellent oral and written communication, interpersonal skills, and a collaborative team mindset.
- High drive, passion, and ability to build close working relationships with internal teams.
- University degree in Marketing, Business, or related field; Master’s or MBA in marketing/digital marketing is a plus.
- Demonstrated capability to lead, plan strategically, and deliver impactful marketing initiatives.
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
