Job Details

BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry.
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco Romania has an exciting opportunity for a Digital Loyalty & Engagement Specialist in Bucharest

Your key responsibilities will include:

1. Commercial & Communication

• Management of creative development of digital communications materials based on brand and channel specific briefs (e.g.: national consumer promos, content series, ad-hoc campaigns,), acting as a liaison between multiple stakeholders: streams in digital, brand teams, planning and other 3rd party suppliers (creative, dev & ops);
• Input and support with overall brand strategy and tactical execution (e.g. mechanics, content, communication);
• Performance media and database activities creation (e.g. newsletters, SMS, push notifications) via specialized agencies or automated tools (Salesforce Marketing Cloud);
• Logistics related process management (e.g. prizes, redemptions) via operational partners;

2. Development

• Business requirement consolidation for future developments – you translate commercial and/or brand needs into development briefs, coordinate the development process and handle deployment OTIF;
• Platform functionalities development - both in terms of base functionalities as well as projects/activation/campaign driven developments;
• Maintenance and optimization of the website, overviewing the development agency;

3. Reporting & Insights

• Sales and performance reporting;
• Website consumer insights generation;
• Reports and dashboard creation for internal audience;
• Input into strategic decisions via analysis as well as exploration of opportunity spaces;
• Track & analyse KPIs to assess the effectiveness of initiatives deployed. Identify and recommend areas of improvement
• Regular competition analysis in order to identity potential threats or actionable areas of opportunity.

What are we looking for?

• Bachelor’s degree
• Minimum 2 years experience in a similar position
• Understanding of CRM and CMS platforms (e.g. Salesforce, Drupal, MS Dynamics)
• Understanding of the technology linked to the digital platforms (e.g. SEO, performance media)
• Familiarity with data analysis as well as data management, knowledge of governance principles and GDPR
• Ability to synthesize analyses with clear recommendations in terms of added value to the business
• Outstanding verbal and written communication skills, fluency in Romanian and English (both oral and written)
• Computer proficiency (PowerPoint, Excel)
• Flexible and collaborative, team first, proactive attitude
• Creative thinking alongside ability to challenge and do things differently

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.