Job Details

BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry.
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

JOB TITLE                   :           Consumer Insights Executive (G34)

REPORTS TO              :            Consumer Insights Manager (G35)

FUNCTION                   :            Marketing

SUB-FUNCTION           :            Marketing – Insights, Analytics & Foresights

LOCATION                   :            Pakistan

PURPOSE STATEMENT:

The Insights Executive is responsible for supporting the Insights team in executing consumer, customer and competitor insights and foresights for Combustibles and New Categories.

The role will support the execution of the insights plan and implement, manage and report on consumer research to drive the business towards consumer centricity and a single view of the consumer.

• Assist in bringing the consumer perspective to marketing decision making by executing analysis and research activities (qualitative & quantitative) to consolidate insights and recommendations

• Scope & gather context from end market in order to prepare, effectively analyse and report on consumer insights delivering to business need

• Assist with managing consumer research projects and syndicated studies ensuring on-time - in full delivery of outputs at defined quality standard

• Effectively manage stringent project timelines for a fast paced business environment through prioritising tasks and objectives in order to manage time and resources appropriately

• Support end-to-end management of research projects as required (including questionnaire design, programming, execution)

• Translate data & information into impactful insights & foresights and convey analysis and recommendations via presentations and written reports to internal stakeholders

• Support the team on insight generation through aggregation and synthesis of multiple studies and data sources conducted over a period of time

• Manage information systems, internal data and research reports, ensuring ease of accessibility across the organisation

1. Knowledge, Skills & Experience

• Degree in Marketing, Business Administration, Psychology, Analytics or related field.
• At least 3+ years prior experience within a similar role – market research / consumer insights
• Experienced in executing a range of qualitative and quantitative research
• Understanding of research methodologies and solid analytic skills including: ability to synthesize information, identify trends, reduce complexity and identify key opportunities.
• Strong analytic skills & critical/creative thinking skills
• Advanced Microsoft Office Skills (PowerPoint / Excel)
• Project management experience and strong planning & prioritisationskils
• Proficiency in English, possessing strong communication skills

Desirable Requirement :

• Experience in both research agency as well as client side
• Familiarity with Power BI & Python

2. Relationship Objective:

Create proactive and effective stakeholder engagement at all levels to maintain good relationships.

• Research Agencies
• DRBU & Market Teams
• Budget holders;
• Cross-functional teams (Marketing/Finance/Commercial, others).

3. Innovation Objective:

Identify and actively pursue continuous improvement opportunities to increase the overall efficiency and effectiveness of processes;

4. Additional Comments

Open to working on End Market timelines & work days (this can vary depending on the markets assigned)

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.