Job Details

BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry.
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

As a Junior Digital Specialist, you will be responsible for the constant development and performance of our digital platforms in Croatia & Slovenia. The role involves coordinating the deployment and improvement of digital services with an aim to engage our consumers and build long term relationship with them.

Your key responsibilities will include:

• Ownership of the constant development and performance of our digital platforms for Croatia & Slovenia
• Develop and implement digital engagement strategies to build strong consumer relationships across social media, email marketing, websites, and other digital platforms
• Manage and grow the brand’s presence on social media platforms, driving customer interaction and fostering community engagement
• Agency management for the deployment and improvement of digital services such as:
  • SEO – optimization of content and activities for all web platforms
  • CRM – continues improvement of communication with consumers through different channels (Hypercare, SMS, etc.)
  • Social media strategy development and deployment of all monthly activities
  • Loyalty program – support Loyalty program executive in all day-to-day tasks
  • Consumer complaints system management
• Creating a roadmap for automating reporting and operational metrics, enabling efficient and data-driven decision-making
• Managing relationships with internal and external stakeholders, ensuring their deliverables align with business objectives and quality standards
• Stay current with emerging trends in digital marketing and consumer behavior to continuously innovate engagement efforts
• Analyze digital campaign performance metrics and consumer engagement analytics to inform decision-making
• Controlling the budget and budgeting activities
• Ensuring the achievement of key success indicators, set by the line manager

What are we looking for?

• University degree in Marketing, Communications, Digital Media, or related field
• At least two years of working experience in the field of marketing, specifically in the deployment and development of digital services
• Strong project management skills with high self-organization and reliability
• Proficient in CRM systems, email marketing platforms, and analytics tools
• Strong understanding of social media platforms, digital content creation, and community management
• Data-driven mindset with the ability to interpret analytics and make informed decisions
• Strong analytical skills with a passion for solving challenges and leveraging data to drive insights
• Creative thinker with the ability to adapt quickly and innovate in a fast-paced environment
• Affinity for new media and a keen interest in staying updated with the latest digital trends
• Deep understanding of both back-end and front-end processes and technologies
• Proficiency in English and Croatian

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.