Commercial Finance Business Partner

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

The Marketing Finance Manager partners with Finance, Marketing Deployment, Trade Marketing, Supply Chain, and distributors to translate commercial strategy into disciplined financial plans, pricing choices, trade investment decisions, and performance actions.

The role supports profitable growth, strong governance, and effective resource allocation.

Your key responsibilities will include:

Business

• Develop financial plans, forecasts, and scenarios for marketing investment, trade terms, customer allowance, pricing, and portfolio initiatives.
• Evaluate pricing, excise, competitor actions, portfolio changes, and trade investment impact on revenue, margin, volume, affordability, and market position.
• Manage trade terms, customer allowance, distributor margins, commissions, and related reconciliations with master distributors and regional offices.
• Prepare pricing notes, business cases, decision papers, and management reports for senior partners and governance forums.
• Track competitor pricing, trade activity, market performance, and profit pool movements to support commercial decision-making.
• Coordinate planning, forecasting, reporting, and period-end activities with Corporate Finance, Marketing, Trade Marketing, Sales, Supply Chain, and regional teams.
• Maintain financial controls and governance across marketing finance, pricing, trade investment, and distributor-related activities.
• Improve tools, templates, dashboards, and data sources to strengthen planning, reporting, and decision support.

Collaboration and Development

• Build strong working relationships across Finance and commercial teams.
• Collaborate effectively with internal team members and external business partners.
• Proactively identify development priorities and take ownership of personal growth.
• Maintain high standards of accuracy, timeliness, and delivery.
• Communicate financial insights clearly and influence partners through constructive challenge.

What are we looking for?

• Bachelor’s degree in finance, Accounting, Economics, Business, or a related field; ACCA, CPA, CIMA, CA, or MBA is an advantage.
• Relevant experience in commercial finance, marketing finance, trade finance, financial planning and analysis, or business partnering, preferably in FMCG or another dynamic commercial environment.
• Strong financial modelling, planning, forecasting, pricing, investment evaluation, and variance-analysis skills.
• Good understanding of trade terms, customer allowance, distributor finance, gross margin, excise, revenue growth, and route-to-market economics.
• Ability to turn complex financial and commercial information into clear business recommendations.
• Strong analytical, problem-solving, stakeholder management, and communication skills in English.
• Advanced Microsoft Excel and PowerPoint skills; experience with SAP, enterprise planning systems, business intelligence tools, or dashboards is an advantage.
• High attention to detail, sound judgment, integrity, adaptability, and a proactive approach to improving ways of working.

Core capabilities

• Finance business partnering
• Financial planning, forecasting, and scenario analysis
• Pricing, portfolio, and marketing investment evaluation
• Trade terms, customer allowance, and distributor finance governance
• Financial controls and risk management
• Management reporting and decision papers
• Data analysis, dashboards, and digital reporting
• Process improvement and automation

#LI-Hybrid

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.