Skip to main content
Search
Search Jobs

colleagues smiling

Planning & Trade Insights Executive

Jeddah, Saudi Arabia

Contract Type Permanent
Career Level Experienced Professional
Functions Marketing
Salary Range Competitive salary
glassdoor logo
tomorrow can't wait logo
Why Marketing? Overview

Why Marketing?

We are impactful storytellers who push boundaries and find innovative ways to connect and interact with our customers. We sell our brands in more than 150 markets worldwide, many of which are strictly regulated. At the same time, the rise of Smokeless Products means we're operating in a rapidly shifting landscape and its these factors that present the type of challenges we thrive on. We use emerging technologies and complex data to drive innovation. From brand and strategy through e-commerce to trade marketing.

Top employee 2025 logo

Why BAT?

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers - It's one of the many reasons we have been named as a Global Top Employer for the eighth consecutive year.

We believe that Leadership shouldn’t be confined to titles. It’s a mindset and through our leading Learning and Development programmes, you’ll continuously develop your skills and experience. With our unwavering support, you’ll work in cross functional teams connecting with industry leaders and expanding your professional network.

Join us at BAT, where purpose meets possibility, and your career story unfolds.

A Better Tomorrow

Building a Smokeless World is no small feat—it’s fueled by the collective efforts of talented individuals, each bringing their unique perspective. This is the most innovative chapter in BAT’s history, and you can help shape it.

Strategy and Purpose Brand and Innovation

Planning & Trade Insights Executive

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT SAUDIAIS LOOKING FOR A PLANNING & TRADE INSIGHTS EXECUTIVE

SENIORITY LEVEL: Experience Professional G34

FUNCTION: Marketing

LOCATION: KSA

ROLE POSITIONING AND OBJECTIVES

Lead the end-to-end EMF2 process for the KSA business, driving strategic business planning and forecast accuracy through a structured, insight-led approach to Sales and Operations Planning (S&OP). Act as the central integrator of internal performance data and external market intelligence, enabling scenario-driven decision-making and agile course correction. Champion cross-functional alignment and foresight generation to ensure volume delivery, market responsiveness, and long-term commercial sustainability.

Reports to: TM&D Manager

Reporting Level: Senior Level

Geographic Scope: KSA

WHAT YOU WILL BE ACCOUNTABLE FOR

  1. Lead the EMF2 Process:
    1. Act as the single point of accountability for the EMF2 process within the KSA business, ensuring seamless integration across cycles and stakeholders.
    2. Lead the development of high-impact presentation decks and stimuli for C-DRMs, GMA, ASOP, and other EMF2 forums, proactively coordinating cross-functional inputs in alignment with cycle agendas and business priorities.
    3. Serve as custodian of C-DRM content, guaranteeing full compliance with EMF Terms of Reference (TORs) and maintaining consistency, quality, and governance across all submissions.
    4. Consolidate bottom-up sales plans from branch and channel levels, incorporating RM insights to ensure grounded, realistic forecasts for KSA C-DRM deliberations.
    5. Develop SKU-level baseline forecasts by triangulating historical performance, sell-in/sell-out trends, trade inventory, market insights and seasonality - establishing a robust foundation for each planning cycle.
    6. Strategically oversee volume building blocks across all categories, embedding the impact of trade and brand interventions into the forecast architecture.
    7. Partner with functional leads to align volume phasing with business ambition and sales plans, driving forecast accuracy (LAG 1: 80%, LAG 3: 70%) through disciplined planning and agile adjustments.
    8. Support scenario planning and sensitivity modelling to evaluate forecast risks and upside opportunities, enabling proactive adjustments to volume phasing and resource allocation in response to market shifts.
    9. Govern end-to-end forecast updates by integrating actual sales, sensitivities, and GLF inputs where relevant — and ensure timely, accurate SKU-level submissions for CY+2 in alignment with EMF2 outcomes and KSA LT coordination.
    10. Drive post-meeting accountability by tracking and following through on actions and decisions from all EMF-related forums.
  1. Analytics and Insights Generation:
    1. Lead comprehensive SKU-level diagnostics across the KSA market, leveraging internal KPIs and external data to uncover growth levers across categories, price segments, formats, and competitive sets.
    2. Drive localized performance deep dives at branch and channel levels, integrating field-force insights and competitive activity to identify targeted interventions aligned with TM&D and brand strategies.
    3. Transform sell-out data from Key Accounts and Wholesale into foresight-driven insights to inform proactive decision-making at both national and channel levels, enabling agile response and future-fit planning.
  1. Stakeholder Engagement:
    1. Act as the principal EMF2 interface with above-market teams, ensuring transparent, timely, and aligned communication across planning forums.
    2. Champion cross-functional collaboration with Field Force (AMs, RMs) and support functions (Planning, SC, Activation, RTM, Finance) to drive integrated commercial execution.
  1. KSA EMF Workbook Management:
    1. Own the preparation and ongoing management of the KSA EMF Workbook, consolidating historical performance, forecast data, and actionable dashboards at both branch and channel levels to support decision-making and planning rigor.
    2. Simplify volume reporting by developing dynamic, user-friendly templates tailored to Management, SC, and Cluster Planning — ensuring agility, accuracy, and alignment across the chain.
    3. Identify opportunities to digitize and automate EMF reporting and planning processes, working with relevant teams to explore and implement scalable tools that enhance data integrity, agility, and visibility across stakeholders.

  1. Market Reviews and Reporting:
    1. Lead structured reviews of market dynamics in partnership with Cluster Planning and KSA LT - covering market sizing, manufacturer share, segmentation, and brand trends to guide strategic decision-making.
    2. Develop and maintain market bust reports aligned with GMA-approved R1 figures, ensuring that any proposed adjustments to market sizing are validated through relevant EMF forums before integration into official reporting.
  1. Topline and Competitor Reporting:
    1. Maintain and regularly update topline actuals, price trackers, brand boards, competitor intelligence, and monthly performance commentaries - ensuring data accuracy, timeliness, and responsiveness to ad-hoc requests from above-market stakeholders.
    2. Deliver competitor benchmarking that evaluates strategic intent and investment levels vs. BAT, generating insights to inform cycle planning and optimize trade ROI.
  1. Cross-Functional Collaboration:

Collaborate with stakeholders across EM, Cluster, and Area teams to develop data-backed business cases that bridge volume/share forecasts with production plans, supply continuity, and NCL risk management — ensuring operational readiness matches commercial

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

  1. Knowledge, Skills & Experience:

    1. Demonstrated expertise in business and volume planning, with the ability to convert data-driven insights into actionable foresight and long-term commercial strategies.
    2. Strong analytical mindset with deep proficiency in scenario planning, sensitivity modelling, and diagnostics at both SKU and market levels.
    3. Exceptional communication and stakeholder engagement skills; self-driven, collaborative, and capable of influencing cross-functional teams while upholding high standards of integrity and leadership.
    4. Solid understanding of integrated planning processes across supply chain, trade marketing, and route-to-market operations.
    5. Working knowledge or active interest in digital enablement tools and process automation, with a future-oriented approach to optimizing planning and reporting systems.
  1. Key Success Factors
    1. Consistent, high-quality delivery of timely and accurate forecasts through a disciplined, insight-led, and process-driven approach to Sales & Operations Planning (S&OP) and EMF2 cycles.
    2. Improved forecast accuracy (e.g., LAG 1: 80%, LAG 3: 70%) through scenario-based planning, cross-functional alignment, and agile course correction.
    3. Proactive market and competitor insights that shape trade and brand strategies, contributing to volume delivery, channel performance, and strategic investment decisions.
    4. Clear visibility and governance across all commercial planning forums, ensuring business needs are anticipated, well-supported, and aligned with broader regional objectives.
  1. Working Relationships
    1. Cultivate strong collaborative relationships with key stakeholders across KSA Trade, Area/Cluster Planning, Marketing, Finance, RTM, and Supply Chain to ensure seamless execution of integrated commercial plans.
    2. Partner with the Country Manager to deliver business insights, manage forecast accuracy, and provide visibility on risks and opportunities impacting national performance.
    3. Support the National Sales Manager (NSM) and Regional Managers (RMs) with market diagnostics, forecast alignment, and actionable plans to unlock performance at the channel and branch level.

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies


BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

Apply Now

Values

At BAT, our values show us the way to bring our purpose to life. Serving as our compass, they navigate every aspect of our path towards A Better Tomorrow™ defining how we innovate, grow, and achieve success while setting high standards for individual achievement and collective progress. Rooted in integrity and collaboration, they empower us as pioneers of change in a world that never stands still ensuring we shape BAT's legacy with confidence and purpose.

We are bat pie chart
  • Truly inclusive
  • Do the right thing
  • Love for our consumer
  • Passion to win
  • Empowered through trust
  • Stronger together
Section 15 Placeholder Image

Take Control of Your Future with BAT

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers.

We believe that everyone has a place in our organisation. Whether you are seeking mentorship, diversifying your experience through international assignments or embracing innovative work methods, we’re here to propel your career aspirations and unleash your full potential.

We believe in you.
Join us at BAT, where purpose meets possibility, and your career story unfolds.

Employee Image

“A fast pace and an international environment are what I love about working here. You get the chance to rotate within functions - and I've brought my passion for sustainability to Omni-Channel Deployment where I deliver a seamless consumer experience by ensuring unified deployments across all touchpoints, including E&E, Retail, and Digital platforms.”

Benefits

At our core, we understand your best work happens when you feel fully supported. Our meticulously
designed reward and benefits package are shaped to acknowledge your contributions and to magnify
your impact. As you grow, so do we.

This section contain controls for the upcoming carousel.

Social Wellbeing

Wellbeing is better when it’s shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer we’ll be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.

Emotional Wellbeing

Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees' mental health. At BAT we're fostering a culture of to help our employees to better manage life’s pressures and build resilience, no matter what life throws your way.

Physical Wellbeing

Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees' physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.

Financial Wellbeing

Peace of mind is priceless, but it shouldn’t cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.

Personalised Jobs

You haven't viewed any jobs yet

You haven't saved any jobs yet.

Talent Community

Let's Stay in Touch

Make sure you see job opportunities when they become available. Just leave a few details below to stay up to date with jobs that suit you and your skills.

Interested InSearch by category, location or a combination of the two. Select the desired result and click "add". You can add as many search terms as desired.