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Planning & Trade Insights Executive

Jeddah, Arabia Saudí

Tipo de contrato Permanent
Nivel profesional Experienced Professional
Funciones Mercadotecnia
Rango salarial Competitive salary
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¿Por qué Marketing? Overview

¿Por qué Marketing?

Somo magos de storytelling, nos encanta pillar al público desprevenido. Por ello, buscamos ir más allá y dar con formas innovadoras de conectar e interactuar con nuestros clientes. Vendemos nuestras marcas en más de 150 mercados en todo el mundo, muchos de los cuales están estrictamente regulados. Al mismo tiempo, debido al auge de los productos sin humo, nos enfrentamos a un panorama que evoluciona rápidamente. Además, son estos factores los que presentan el tipo de desafíos con los que prosperamos. Utilizamos tecnologías emergentes y datos complejos para impulsar la innovación. Desde la marca y la estrategia hasta el servicio e-commercey el trade marketing.

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¿Por qué BAT?

En BAT, no solo buscamos ofrecer un trabajo, sino una carrera con sentido: es una de las muchas razones por las que se nos ha nombrado uno de los Global Top Employer por octavo año consecutivo.

Creemos que el liderazgo no debe limitarse a los títulos académicos. Es una manera de pensar y, a través de nuestros programas líderes de aprendizaje y desarrollo, desarrollarás continuamente tus habilidades y experiencia. Con nuestro apoyo inquebrantable, trabajarás en equipos multifuncionales en contacto con líderes de la industria y ampliando tu red profesional.

Trabaja con nosotros en BAT, donde los objetivos se hacen posibles y tu trayectoria profesional se pone en marcha.

Tomorrow Can't Wait

Crear un mundo sin tabaco no es nada fácil; es un esfuerzo colectivo de personas con talento que aportan su visión única. Este es el momento más innovador de la historia de BAT y tú puedes formar parte del cambio.

Estrategia y propósito Marcas e innovación

Planning & Trade Insights Executive

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT SAUDIAIS LOOKING FOR A PLANNING & TRADE INSIGHTS EXECUTIVE

SENIORITY LEVEL: Experience Professional G34

FUNCTION: Marketing

LOCATION: KSA

ROLE POSITIONING AND OBJECTIVES

Lead the end-to-end EMF2 process for the KSA business, driving strategic business planning and forecast accuracy through a structured, insight-led approach to Sales and Operations Planning (S&OP). Act as the central integrator of internal performance data and external market intelligence, enabling scenario-driven decision-making and agile course correction. Champion cross-functional alignment and foresight generation to ensure volume delivery, market responsiveness, and long-term commercial sustainability.

Reports to: TM&D Manager

Reporting Level: Senior Level

Geographic Scope: KSA

WHAT YOU WILL BE ACCOUNTABLE FOR

  1. Lead the EMF2 Process:
    1. Act as the single point of accountability for the EMF2 process within the KSA business, ensuring seamless integration across cycles and stakeholders.
    2. Lead the development of high-impact presentation decks and stimuli for C-DRMs, GMA, ASOP, and other EMF2 forums, proactively coordinating cross-functional inputs in alignment with cycle agendas and business priorities.
    3. Serve as custodian of C-DRM content, guaranteeing full compliance with EMF Terms of Reference (TORs) and maintaining consistency, quality, and governance across all submissions.
    4. Consolidate bottom-up sales plans from branch and channel levels, incorporating RM insights to ensure grounded, realistic forecasts for KSA C-DRM deliberations.
    5. Develop SKU-level baseline forecasts by triangulating historical performance, sell-in/sell-out trends, trade inventory, market insights and seasonality - establishing a robust foundation for each planning cycle.
    6. Strategically oversee volume building blocks across all categories, embedding the impact of trade and brand interventions into the forecast architecture.
    7. Partner with functional leads to align volume phasing with business ambition and sales plans, driving forecast accuracy (LAG 1: 80%, LAG 3: 70%) through disciplined planning and agile adjustments.
    8. Support scenario planning and sensitivity modelling to evaluate forecast risks and upside opportunities, enabling proactive adjustments to volume phasing and resource allocation in response to market shifts.
    9. Govern end-to-end forecast updates by integrating actual sales, sensitivities, and GLF inputs where relevant — and ensure timely, accurate SKU-level submissions for CY+2 in alignment with EMF2 outcomes and KSA LT coordination.
    10. Drive post-meeting accountability by tracking and following through on actions and decisions from all EMF-related forums.
  1. Analytics and Insights Generation:
    1. Lead comprehensive SKU-level diagnostics across the KSA market, leveraging internal KPIs and external data to uncover growth levers across categories, price segments, formats, and competitive sets.
    2. Drive localized performance deep dives at branch and channel levels, integrating field-force insights and competitive activity to identify targeted interventions aligned with TM&D and brand strategies.
    3. Transform sell-out data from Key Accounts and Wholesale into foresight-driven insights to inform proactive decision-making at both national and channel levels, enabling agile response and future-fit planning.
  1. Stakeholder Engagement:
    1. Act as the principal EMF2 interface with above-market teams, ensuring transparent, timely, and aligned communication across planning forums.
    2. Champion cross-functional collaboration with Field Force (AMs, RMs) and support functions (Planning, SC, Activation, RTM, Finance) to drive integrated commercial execution.
  1. KSA EMF Workbook Management:
    1. Own the preparation and ongoing management of the KSA EMF Workbook, consolidating historical performance, forecast data, and actionable dashboards at both branch and channel levels to support decision-making and planning rigor.
    2. Simplify volume reporting by developing dynamic, user-friendly templates tailored to Management, SC, and Cluster Planning — ensuring agility, accuracy, and alignment across the chain.
    3. Identify opportunities to digitize and automate EMF reporting and planning processes, working with relevant teams to explore and implement scalable tools that enhance data integrity, agility, and visibility across stakeholders.

  1. Market Reviews and Reporting:
    1. Lead structured reviews of market dynamics in partnership with Cluster Planning and KSA LT - covering market sizing, manufacturer share, segmentation, and brand trends to guide strategic decision-making.
    2. Develop and maintain market bust reports aligned with GMA-approved R1 figures, ensuring that any proposed adjustments to market sizing are validated through relevant EMF forums before integration into official reporting.
  1. Topline and Competitor Reporting:
    1. Maintain and regularly update topline actuals, price trackers, brand boards, competitor intelligence, and monthly performance commentaries - ensuring data accuracy, timeliness, and responsiveness to ad-hoc requests from above-market stakeholders.
    2. Deliver competitor benchmarking that evaluates strategic intent and investment levels vs. BAT, generating insights to inform cycle planning and optimize trade ROI.
  1. Cross-Functional Collaboration:

Collaborate with stakeholders across EM, Cluster, and Area teams to develop data-backed business cases that bridge volume/share forecasts with production plans, supply continuity, and NCL risk management — ensuring operational readiness matches commercial

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

  1. Knowledge, Skills & Experience:

    1. Demonstrated expertise in business and volume planning, with the ability to convert data-driven insights into actionable foresight and long-term commercial strategies.
    2. Strong analytical mindset with deep proficiency in scenario planning, sensitivity modelling, and diagnostics at both SKU and market levels.
    3. Exceptional communication and stakeholder engagement skills; self-driven, collaborative, and capable of influencing cross-functional teams while upholding high standards of integrity and leadership.
    4. Solid understanding of integrated planning processes across supply chain, trade marketing, and route-to-market operations.
    5. Working knowledge or active interest in digital enablement tools and process automation, with a future-oriented approach to optimizing planning and reporting systems.
  1. Key Success Factors
    1. Consistent, high-quality delivery of timely and accurate forecasts through a disciplined, insight-led, and process-driven approach to Sales & Operations Planning (S&OP) and EMF2 cycles.
    2. Improved forecast accuracy (e.g., LAG 1: 80%, LAG 3: 70%) through scenario-based planning, cross-functional alignment, and agile course correction.
    3. Proactive market and competitor insights that shape trade and brand strategies, contributing to volume delivery, channel performance, and strategic investment decisions.
    4. Clear visibility and governance across all commercial planning forums, ensuring business needs are anticipated, well-supported, and aligned with broader regional objectives.
  1. Working Relationships
    1. Cultivate strong collaborative relationships with key stakeholders across KSA Trade, Area/Cluster Planning, Marketing, Finance, RTM, and Supply Chain to ensure seamless execution of integrated commercial plans.
    2. Partner with the Country Manager to deliver business insights, manage forecast accuracy, and provide visibility on risks and opportunities impacting national performance.
    3. Support the National Sales Manager (NSM) and Regional Managers (RMs) with market diagnostics, forecast alignment, and actionable plans to unlock performance at the channel and branch level.

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies


BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

Inscríbete ahora

Valores

En BAT, nuestros valores nos muestran el camino para dar vida a nuestro propósito. Actúan como nuestra brújula y nos guían en cada paso hacia A Better Tomorrow™, definiendo cómo innovamos, crecemos y logramos el éxito, al tiempo que establecemos altos estándares para fomentar el logro individual y el progreso colectivo. Basados en la integridad y la colaboración, nos empoderan como pioneros del cambio en un mundo que nunca se detiene, asegurándose de que demos forma al legado de BAT con confianza y propósito.

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  • Verdaderamente inclusivos
  • Hacemos lo correcto
  • Amamos a nuestro consumidor
  • Pasión por ganar
  • Empoderados a través de confianza
  • Unidos más fuertes
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Toma las riendas de tu futuro con BAT

En BAT, no solo buscamos ofrecer un empleo, sino una carrera con sentido.

Creemos que todo el mundo tiene un lugar en nuestra empresa. Ya sea que estés buscando un programa de asesoramiento, diversificar tu experiencia a través de asignaciones internacionales o adoptar métodos de trabajo innovadores, estamos aquí para impulsar tus aspiraciones profesionales y liberar todo tu potencial.

Creemos en ti. Trabaja con nosotros en BAT, donde los objetivos se hacen posibles y tu trayectoria profesional se pone en marcha.

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“A fast pace and an international environment are what I love about working here. You get the chance to rotate within functions - and I've brought my passion for sustainability to Omni-Channel Deployment where I deliver a seamless consumer experience by ensuring unified deployments across all touchpoints, including E&E, Retail, and Digital platforms.”

Beneficios

En esencia, entendemos que tu mejor trabajo ocurre cuando te sientes completamente respaldado. Nuestro paquete de recompensas y beneficios, cuidadosamente diseñado, está pensado para reconocer tus contribuciones y amplificar tu impacto. A medida que creces, nosotros también crecemos.

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Bienestar social

El bienestar es mejor cuando se comparte. Beneficios que fomentan un sentido de comunidad y conexión entre los empleados. Cuanto más tiempo dediquemos a retribuir y compartir lo que significa vivir bien con las comunidades que nos rodean, más cerca estaremos de ellas. Fomentamos interacciones sociales positivas dentro y fuera de BAT, mejoramos la colaboración y creamos un entorno de trabajo de apoyo donde los empleados se sienten valorados y conectados.

Bienestar emocional

Encontrar el equilibrio entre la vida laboral, personal y familiar para ayudarte a recobrar la energía y continuar con fuerzas. Beneficios e iniciativas diseñadas para reforzar la salud mental de nuestros empleados. En BAT fomentamos una cultura para ayudar a nuestros empleados a gestionar mejor las presiones de la vida y desarrollar la resiliencia, independientemente de lo que la vida les depare.

Bienestar físico

Una buena salud es la piedra angular que permite que todo lo demás en nuestra vida vaya bien. Beneficios que apoyan la salud física de nuestros empleados, amplían la cobertura donde sea necesario y promueven estilos de vida saludables, reduciendo el estrés y aumentando la energía y la productividad general.

Bienestar financiero

La paz mental no tiene precio, pero no debería costar un ojo de la cara. Beneficios e iniciativas diseñados para ayudarte a lograr estabilidad y seguridad financiera, con formación para tomar decisiones financieras bien informadas, aliviar el estrés financiero y mejorar las perspectivas a corto y largo plazo.

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