Marketing Data & Insights Analyst

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

The Marketing Data & Insights Analyst will play a crucial role in bridging the gap between data and the business. They will focus on building robust data models that facilitate effortless extraction of insights through automated dashboards and reports.

The primary responsibility of this role is to maintain, develop and optimize the BI infrastructure, ensuring data integrity, establishing strong relationships, and designing efficient reporting and business process architectures. These efforts will enable rapid development of business intelligence solutions.

Additionally, the role includes SharePoint management, requiring the analyst to create new pages upon request, maintain the current structure, and ensure seamless document organization for easy access.

Your key responsibilities will include:

• Maintain existing dashboards and create new ones on demand by automating the ETL process and visualizing data using tools including Power Query and Power BI.
• Oversee SharePoint management, including creating and maintaining pages upon request, ensuring proper document organization, and optimizing the structure for seamless accessibility and collaboration.
• Conduct diagnostics on existing reports to identify issues, develop automated solutions, implement them, and monitor validation processes to ensure data integrity and optimal performance.
• Maintain up-to-date internal processes and documentation of quality standards to ensure adherence to process controls and audits aligned with BAT standards.
• Efficiently handle tight project timelines within a fast-paced business environment.

What are we looking for?

• Minimum of 3+ years of experience in a similar role.

• In-depth understanding and knowledge of ETL, data structures, modeling, and architecture.

• Experience with SharePoint management, including page creation, structuring, and permissions management.

• Extensive experience in designing solutions using PowerBI, Power Query

• Experience with Alteryx, R, Dataverse, and Power Automate is a plus.

• Excellent proficiency in English, both spoken and written.

• Think holistically about automation, designing integrated solutions that connect various tools to streamline workflows, automate data processes, and enhance overall efficiency.

• Comfortable working with numbers and possessing a strong analytical sense.

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.