BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco Poland has an exciting opportunity for a MSE (marketing spend effectiveness) Manager in Warsaw
This role will support to drive marketing spend effectiveness across the markets & categories supported by consumer insights. It also plays a key part in the digitalization and automation. In addition, the role tracks route‑to‑profitability drivers for all New Categories and works in strong collaboration with End Market teams, Area Finance, and the Resource Allocation Team.
Your key responsibilities will include:
- Support in evaluation of marketing spend in Germany and all product categories to help the business achieve strategic objectives in the short, medium, and longer term.
- Understand & analyse consumer insights for each category to find out based on it commercial opportunities.
- Support in marketing spend methodology development & execution for key categories.
- Track route to profitability drivers for HP (heated product) / Vapour.
- Pro-actively contribute to the development of new tools & reports, which help to simplify day to day activities & deliver commercial insights.
- Close collaboration with Area Resource allocation manager to ensure the delivery of MI/CI targets on a consolidated Area level.
- Act as a SPOC for category leads for global / regional business cases preparation.
- Ensure compliance with Group SODA, Pink book and Marketing Governance Framework
- Support in AMP cycle preparation, drive new developments and implementation of new tools.
- Act as key contact person to collaborate and engage with category leads.
- Ensure collaborative and effective working relationship with key local and area partners and counterparts.
What are we looking for?
- 3-5 years of experience in finance or analytics positions
- Knowledge on revenue generation, ROI, profitability, managing servicing levels, key pricing principles and margin.
- Strong technical skills (PowerPoint, Excel, Power BI) and ability to work with big data.
- Collaboration, negotiation skills.
- Effective communication and presentation skills.
- Ability to deliver end-to-end projects with tenacity and purpose.
- Resilient, flexible, and confident to work in a fast-paced, dynamic, and ambiguous environment.
- University degree and proficiency in English; professional accountancy qualifications (CA/ACCA/CIMA) are an advantage.
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
British American Tobacco Polska Trading sp. z o.o., in compliance with Article 24(6) of the Act of 14 June 2024 on the Protection of Whistleblowers (the “Act”), has established an internal reporting procedure (the “Procedure”). The Procedure is available on the British American Tobacco Poland website under “Our Procedures and Policies.”Under the Act, protection applies to individuals who submit a report in good faith. Submitting a report while knowingly aware that no violation of law has occurred may constitute an offense under Article 57 of the Act, punishable by up to two years of imprisonment.
