BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American Tobacco Slovakia has an exciting opportunity for a Campaign Planning Manager in Bratislava!
As a 360 Campaign Planning Manager at BAT, you will lead the strategic development and execution of marketing campaigns for our portfolio of Potentially Reduced-Risk Products (PRRP) .Your role will bridge cross-functional teams - brand, digital, insights, trade, and external partners - to deliver cohesive, insight-led campaigns that drive consumer engagement, reinforce brand equity, and support the company’s transformation journey toward a smokeless future.
Your key responsibilities will include:
- Lead the development of cross-channel 360° campaign plans, activities, and touchpoints for all brand initiatives, with clearly defined objectives. (Go-to-market strategy development, consumer journey mapping, campaign performance analysis & optimization).
- Project & Campaign Management (Budget management and cost optimization, stakeholder management & cross-functional coordination).
- Ensure consistent consumer messaging across all passive and active touchpoints, with a strong focus on PRRP.
- Oversee the development of all campaign materials for retail outlets, including primary and secondary communication, out-of-home (OOH) advertising, and B2B communication, ensuring compliance with legislation and brand standards.
- Measure campaign performance and apply insights to improve future 360° campaign strategies (Market and consumer insight analysis, Dashboarding and reporting).
- Brief development and agency management.
- Orchestrate marketing cycles and processes across the local and Area Teams on behalf of the Slovak market.
- Manage a Team by ensuring their performance, engagement, and professional development.
- Set clear performance objectives for all team members and evaluate results regularly.
What are we looking for?
- 5+ years in marketing, brand, or campaign management, ideally in FMCG or highly regulated industries.
- Proven track record of leading successful multi-channel campaigns.
- Integrated Marketing Principles: deep understanding of 360° campaign planning.
- Consumer behavior (segmentation, mapping, engagement strategies).
- Brand strategy (visual identity, brand architecture).
- Category & Market Knowledge: Familiarity with the PRRP landscape, trends in harm reduction, and key competitive dynamics (essential skill).
- Strategic & Analytical, Business approach to campaigns development with the full understanding of the impact marketing initiatives to overall company P&L.
- Communication & Collaboration (Clear and persuasive communication with senior stakeholders, team alignment and cross-market coordination, vendor relationship management).
- Experience in people management and strong leadership.
- Proficient in MS Office (Word, Excel, PowerPoint).
What we offer you?
- Annual bonus and comprehensive company benefits.
- Advanced training and professional development systems.
- Clear career growth opportunities.
- Company mobile phone and laptop.
- Hybrid work model – up to 3 days of home office per week.
- 5 additional vacation days.
- 3 consecutive paid sick days (with unlimited occurrences per year)
- Flexible working hours.
- Company car.
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
