Job Title:  Sales Representative

Job Number:  15563

Country: South Africa
East London
Function: Marketing & Sales
Level: Non-management
Appointment Type: Permanent


Role purpose:

The value proposition of a Sales and Distribution Representative is to provide BATSA with a competitive advantage at the Customer face when an order is placed, ensuring that our portfolio of brands is available in the right place, in the right quantities, at the right time.



  • Service outlets according to the 9 steps of a distribution call to ensure that agreed objectives are met and that the Company is projected as a professional/best practice company.
  • Full responsibility for the Customer Order Management process at all outlets in Territory (incl Order Taking; managing Customer Credit Limit & Stock quantity limitations, Double Orders, Future Dated Orders & Special Orders)
  • Full responsibility of the Customer Delivery Management process at all outlets in Territory (incl Managing Customer product returns; Managing issues with delivery process with 3rd party);
  • Full responsibility of the Customer Invoice, Payment & Debt Management where applicable during Prompt/Top Up sales scenario with cash sales
  • Full responsibility for the following aspects within the Customer Business Development process, ie Customer Relationship management, New Brand introductions, Model Stock management and Brand Story Communication Activities.
  • Ensure an environment that fosters teamwork and team building in order to achieve department goals and sales objectives

Management Results

Resource Management

  • Manage all assigned resources and funds in a secure and efficient manner in order to maximise the use of organisational assets (Car, Stock Materials, Products Cell Phone, Laptop and Cash - where applicable).


  • Plan daily route visits based on assigned visit activities and objectives, in line with agreed customer expected visit times
  • Ensure preparation done in line with the objectives to obtain the correct materials and stock to perform activities and relevant tasks
  • Ensure routes are fully covered every day OR that the FTE process is effectively enabled to ensure a smooth transition of visits to another trade approach (ensure business continuity).


  • Report on daily activities and trade/competitor information to enable the Company to respond to trends and opportunities.
  • Maintain and update dynamic (opening and closing of outlets) database and all relevant customer information
  • Regular balancing of van boot stock, Inventory location account and financial account


  • Effective co-ordination of activities with other trade approaches and 3rd parties to ensure that the Customers’ service experience is exceeded.



  • Tertiary qualification (preferably in Marketing) or Matric/Grade 12 qualification
  • Minimum 5 years of working experience
  • Previous experience in sales within a FMCG environment
  • Valid Code 08 Driver’s licence



  • Selling and Negotiation
  • Business Financial Understanding (Trade Margin’s/Mark Up’s, Profit and Loss Calculations)
  • Effective Relationship Building skills
  • Category Understanding
  • Inventory and Stock Management
  • Safe and competent driver (subject to driver’s assessment)


British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.

We are proud that we are consistently among the top 5 companies on the London Stock Exchange.

Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.

Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.

Contractual Legal Entity: BAT SA (Pty) Ltd (ZA11)

Job Segment: Sales Rep, Business Development, Database, CRM, Sales, Technology

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