Job Title:  Senior Brand Manager

Job Number:  15193

British American Tobacco is all about freedom of choice — whether it’s our people or our products. Combined with our entrepreneurial spirit, it’s what’s driven our phenomenal success. We started trading tobacco over a hundred years ago. Today, we’re a multibillion dollar company with more than 200 brands in our portfolio. With robust positions in each of our regional markets, our future looks equally bright too. There’s no doubt our industry is controversial — we’re the first to admit that.


But rest assured, we take a responsible approach to our trade. In our market, we observe every law and regulation regarding tobacco (in many cases going further through our own voluntary code). Not only that, we treat our Global farmers fairly, invest in the environment and help to sustain local communities. We also excel at developing our own people into leaders of the future. As a firm with a high-performance culture, we’ll expect a lot from you. But we’ll support you every step of the way to help you deliver.



We build distinctive brands that excite our consumers and satisfy their needs in a highly complex and competitive retail environment, and our marketing teams are in the front line of our business, overcoming global challenges and developing ambitious brand initiatives that maintain our market leadership.


Role Overview


  • Maximize the potential assigned brand/s by developing, communicating and implementing
  • Brand strategies and consumer engagement activities which are aligned to Marketing.
  • Brand portfolio and consumer space strategies and which will drive the achievement of brand objectives.


Key Responsibilities & Objectives


  • Define brand vision, strategy, positioning and marketing mix including pack and product specification and communications, in line with consumer group strategy.
  • Develop and implement local marketing mix elements for Global and International Focus Brands, ensuring that solutions are develop and or adapted in adherence to brand manifestos and guidelines.
  • Understand consumers value drivers, brand choice drivers and performance dynamics.
  • Strong business acumen to manage the brand as a business.
  • Ensure competitive product performance in defined consumer segments, initiate corrective actions; supervise consumer product testing to ensure consistency of product treatment, quality output of studies and robust interpretation of findings
  • Ensure product quality and evolution according to metrics (e.g. consumer complaints).  Investigate opportunities for product differentiation, which can support brand positioning
  • Ensure that product quality meets expectations of regular smokers and is consistent over time.



Knowledge, Skills & Experience Required:


  • Minimum 4 years working experiences in brand management/ product development or equivalent
  • With FMCG's background in a marketing and/or similar roles
  • Fluent in both written and spoken English
  • Strong analytical skills and a creative, but logical mind
  • As a good communicator and manager, you must be able to deal with stakeholders from a variety of backgrounds.
  • Naturally, you’ll have a commercial approach and the ability to take the initiative and make decisions
  • You’ll also need to be a strong self-starter, with a willingness to take responsibility and get things done in a pressured environment

If you’re passionate and ambitious, rapid career progression is a reality here. And because we’re such a large firm (we employ more than 55,000 people worldwide), there are plenty of exciting opportunities for you to develop a truly extraordinary career.

Job Segment: Branding, Brand Manager, Senior Brand Manager, Marketing Manager, Product Development, Marketing, Research

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