Job Title:  Trade Marketing Representative

Job Number:  6809

British American Tobacco ( is a market leading, global organisation with a long, established history and a bright and dynamic future. Thanks to our people we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace.
Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and responsibility expected of global consumer brands.

Purpose Statement

To develop and execute a territory trade marketing plan that meets brand, volume, merchandising and promotional objectives for targeted outlets, through the most effective and efficient utilisation of time and materials to achieve area/regional trade marketing objectives and work as the main facilitator across territories in executing TM&D coverage strategy, resource planning and cycle execution which stands critical in meeting area TM&D and cycle objectives.


Operational /Business Accountabilities:

  • Responsible for business and operational results in territory.
  • Achieve territory level sales, market share and availability targets.
  • Execution of national brand cycles.
  • Planning and execution of territory business plans aligned with area/regional plans.
  • Execute brand & trade marketing activities as per priorities, agreed timelines and internal policy.
  • Ensure regular reporting cycles are executed accurately and on time.
  • Ensure smooth cycle execution by 3rd party resources.


Leadership Accountabilities

  • Establish strong and effective working relationships with external and internal stakeholders, to bring about positive shifts in the business through people and process improvements.
  • Seek opportunities for personal growth and development.
  • Offer coaching support to team members
  • Support effective team-working in the territory and at area level.
  • Build a strong team for effective cycle execution.



  • Design & execute value adding programs and projects to support the business


Knowledge, Skills & Experience


The job requires a sound educational background (fresh graduates / Master’s (preferably in Business Administration)



Fresh graduates or individuals with 1 year functional experience in distribution & sales


Functional Knowledge & Skills

  • Trade Marketing
  • Customer Engagement
  • Account Management
  • Field Operations 


Interpersonal Skills

  • Motivating, coaching and developing field force
  • Developing and maintaining relationships with customers, external suppliers and commercial partners
  • Negotiation and influencing


If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential too.

Job Segment: Merchandising, Marketing, Retail

Apply now »
Find similar jobs: