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Job Title:  Trade Marketing Representative

Job Number:  25083

Country: United Kingdom
Function: Marketing & Sales
Level: Non-management
Appointment Type: Permanent

Do you want to join one of the leading vaping and tobacco companies within the UK and be part of a new, innovative and fast-growing area of ‘Potentially Reduced Risk Products? Do you want to be part of a great working culture and a 2018 UK Top Employer for the 5th year in a row? If you want to challenge yourself and work in an international and dynamic environment, then apply now!

Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices.  Our revolutionary closed-vapour system, ePen3, was voted Product of the Year (POTY) for 2019 by consumers, beating several international competitors in a highly challenging category.  We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, Glo and Voke. Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans.

 

We are currently looking for Trade Marketing Representatives.

 

 

Please note that this job ad does not correspond to an actual opening, by applying to this role you give your consent to be part of our candidate database. Since you expressed your motivation and interest to join our company, we will contact you to propose you future TMR opportunities in your region.

The territories that we will be recruiting for are the below, do let us know which one interests you more!

 

  • Kent & Sussex
  • Stoke, Stafford, Telford
  • Bristol & surrounding area
  • Taunton, Exeter, Barnstable, Weymouth
  • Teeside & North Yorkshire
  • Peterborough

 

The Role

To succeed as a Trade Marketing Representative in British American Tobacco (BAT) you will need to be able to

  • Be mobile across the territory and Scotland based on the business need
  • Work independently and effectively manage your workload
  • Quickly adapt to challenge and changes
  • Develop a trade marketing and distribution plan for your assigned territory and execute the plan with excellence to ensure that it meets all its objectives (brand, volume, distribution, trials and in-store marketing objectives). 
  • Build strong mutually beneficial relationships with retailers and be able to maintain a strong business focus and consumer understanding
  • Plan, prioritise and organise your own work and monitor progress vs target to ensure objectives are delivered on time and in full
  • Interpret and analyse basic data to form effective plans

 

Principle Accountabilities

 

Business Accountabilities:

  • Deliver distribution and implement marketing activities on time in full, including securing distribution of new products
  • Develop and implement plans that drive volume & share growth of BAT brands with maximum ROI
  • Encourage sell out by running local activities that educate retail partners on marketing levers

 

Operational Accountabilities:

  • Complete business processes on time in full; ensure accuracy of information and data
  • Efficiently manage business and financial assets (vehicle, IT, materials, stock (if applicable), cash, budgets)
  • Gather and report on any competitor activity or intelligence

 

Shopper Accountabilities:

  • Minimize Out of Stocks and protect product quality and freshness
  • Build retailer advocacy through education and rewards to drive awareness and trial for BAT brands in Tobacco and NGP

 

Customer Accountabilities:

  • Develop and leverage effective working relationships by giving assistance, advice and support on total FMCG market in traditional and non-traditional channels
  • Leverage targeted retail investment to drive growth of BAT brands with maximum ROI
  • Ensure compliance to trading agreements across the territory
  • Analyse Sales Out data to enable business conversations in Trade to grow BAT brands

 

Package

  • Up to £29,000 starting salary
  • Bonus potential of up to 30% of annual salary
  • Excellent Benefits Package (Private Medical, Pension, Share Scheme Options and Company Car)
  • Comprehensive six weeks training plus a dedicated coach and ongoing training

 

Essential requirements

  • Eligible to work in the UK
  • A full valid UK driving license
  • Live within a 1-hour commute from home to territory
  • Previous experience that includes transferable skills to a Field Sales role.  Field sales experience is not necessary but could be an advantage
  • IT skills – basic use of the following packages: word, excel, PowerPoint, Microsoft outlook
  • Preferably graduate, or of graduate calibre, with potential and desire to progress within the company.

 

 

British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.

We are proud that we are consistently among the top 5 companies on the London Stock Exchange.

Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.

Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.

 


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