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Job Title:  Sr Marketing Project Manager

Job Number:  36123





JOB TITLE: GBS Sr Marketing Transformation Manager


FUNCTION: Business Development




CITY & COUNTRY: Monterrey, Mexico.




What are the key objectives and expectations from this role?  

Support deliver GBS Strategic Road map aligned with Group Transformational agenda and potentially expand GBS scope and services portfolio beyond existing services for Finance and HR under GBS umbrella.

This role will have a strong contribution in shaping up the Marketing Strategy of the future as it will contribute to the modernization of our Marketing approach which is moving beyond conventional combustible tobacco products.



  • Portfolio services:  Develop, execute, and monitor marketing programs across a variety of channels. Researching the market, analyzing trends to help defining the organization's marketing strategy, and providing advice as to how to best reach the target market.
  • Provide input into marketing projects in related areas to ensure the timely input of a consumer centric perspective and up to date findings. 
  • Assimilate and analyze data from various sources and a strong grasp of regulatory frameworks to determine appropriate strategy and advise stakeholders on actionable next steps.
  • Support Manager in identifying and recommending new business opportunities through actionable and forward-looking insights delivery.
  • Provide insights to understand consumer behaviour, perceptions and needs in relation to the product landscape, to drive the development of differentiated offers into our portfolio.
  • Support development and delivery of End Market Consumer insights and diagnostics to inform brand strategy, improve deployment and drive business towards consumer centricity.
  • Supporting marketing strategies for projects, including company websites and social media, marketing campaign effectiveness, marketing plans, campaign results and project recommendations to senior management team.
  • Supporting development of in market consumer, customer and competitor insights by Ensuring delivery of actionable and forward looking insights. Developing and maintaining comprehensive competitive analysis.




Experience Required

  • At least 6 to 8 years of work experience, Brand Marketing/Trade/SP&I  in BAT and /or FMCG environment.
  • Demonstrates strong commercial acumen by viewing situations and making decisions from a business perspective. 


Technical / Functional / Leadership Skills Required

  • Strong analytical ability to proactively identify trends, issues and opportunities and translate these into insightful & compelling commercial stories and recommendations.
  • Excellent written and verbal communication skills and ability to deliver impactful presentations  
  • Ability and proven experience in high level negotiations that are effective and yield results.
  • Resilient when obstacles are encountered and bounces back from setbacks.
  • Strong leadership capabilities.
  • Project Management skills.


Education / Qualifications / Certifications Required

  • Bachelor’s Degree in Marketing, Advertising, Brand
  • Fluent in English.



  • Proficiency in using various marketing and analytics tools such as: Marketo, Google Analytics, WordPress, LinkedIn ads, Facebook ads, Twitter ads, Google AdWords, CRM systems (e.g. Salesforce) and content management systems.



At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies



Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

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