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Job Title:  Category Manager

Job Number:  34125


BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT France is looking for a Category Manager

FUNCTION: Marketing

SALARY RANGE: competitive salary + excellent benefits + market leading bonus

LOCATION: Paris La Défense



This role is part of Trade Marketing & Distribution.

The role is responsible for:

  • Trade link to all Departments (Brand, Supply Chain, Activation, Strategic Planning & Insights) to support KA business
  • Performance analysis within alternative distribution channels
  • Building reporting and monitoring KPIs


What is the direct impact of this role on the team or organization?


Collaborating with KA team the Category Manager has to create recommendations to be presented both internally to stakeholders and externally with trade partners


Reports to: Key Account Manager

Reporting Level: Manages Self

Geographic Scope: Local




  • Develops an expert understanding of the category status, trends and drivers and puts together objectives and strategies for BAT’s business.
  • Creates and maintains ever fresh and crisp category fact books and channel/market presentations.
  • Presents these in a regular fashion to senior leadership in a wide variety of forums.
  • Provides key input into all major range reviews, making white coat, fact-based recommendations on customer and channel assortment, space allocation, layout and in-store communication to grow both ours and our customers’ business.
  • Analyses internal & external data to optimize BAT’s product portfolio to maximize impact while minimizing friction.
  • Works with Marketing Activation, Finance and Trade teams to develop category support and shopper promotional programs in line with BAT’s customer business objectives.
  • Conducts post-promotion analysis to report marketing impact on total category and our own Brands / Products.
  • Liaises with international and regional colleagues to share and capitalize on best practices.





  • Do you foresee your next position as key account manager?
  • Are you afraid to work in English daily?
  • Am I confident working behaving as an entrepreneur and expanding my responsibilities areas way beyond the allocated ones?





Experience Required

  • Solid track record of working in consumer / tech goods, French Retail knowledge (GMS, E-commerce)
  • +5 years professional experiences in Trade Marketing, Insights and/or category management functions


Technical / Functional / Leadership Skills Required


  • Sound understanding of the role of Insights, Analytics and Shopper Marketing in Category Management
  • Outstanding verbal and written communication and presentation skills, strong computer skills in spreadsheets, databases (excel, Power BI) and presentation software (PowerPoint)
  • Good knowledge and experience of syndicated data (Nielsen, IGD, etc)
  • Demonstrated competencies in collaboration, teamwork, critical thinking and achieving results in alignment with business goals


Education / Qualifications / Certifications Required

  • French and English proficiency
  • BAC+4 or BAC+5 in Business, Marketing or similar discipline



  • Currently in a Category Manager role



At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies



Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!


Job Segment: Merchandising, Category Manager, Supply Chain Manager, Developer, Marketing, Retail, Operations, Technology

Apply now »