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Job Title:  Digital data analyst intern

Job Number:  34322

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BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT FRANCE IS LOOKING FOR A DIGITAL DATA ANALYST INTERN for 6 months

 

SENIORITY LEVEL: Internship

FUNCTION: Digital

SALARY RANGE: competitive salary + excellent benefits

LOCATION: Paris, La Défense, France

 

ROLE POSITIONING AND OBJECTIVES

 

This role is part of Digital Marketing.

As a Digital Data Analyst, your role will be to optimize the conversion rate of the various website of the group based on the performance analysis of the different touchpoint, promotions and provide digital business recommendations.

You will be the main stakeholder in the digital team on the digital performance and in charge of the coordination and communication about data-driven project to the top management. You will be in charge of ecommerce reporting, analyse and predict the digital performance and be the owner of monitoring tools, data collect/ analysis and ecommerce forecast.

 

Reports to: Digital Business Analyst

Reporting Level: Manages Self

Geographic Scope: Local

 

WHAT YOU WILL BE ACCOUNTABLE FOR

 

  • Define the most suitable eCommerce KPIs & PIs per channel to optimize the different source of traffic aligned with the digital team
  • Manage and optimize the digital performance dashboards with many stakeholders: Web Analytics, Social Listening, CRM, ecommerce, etc.
  • Set-up daily/weekly/monthly business reports for the digital team/marketing director and General Manager.
  • Manage digital consumer journey analysis which impact sales results and monitor the promotion impact on the business
  • Make data more actionable for the digital & brand team to draw learnings è find insights to feed brand strategies
  • Take part of business meeting with the different team of the company to share digital results and support the digital team to find optimization
  • You will be the owner of digital data account (GA360, Salesforce, Power BI, Tableau, etc.) to optimize the data visualization and data usability.

 

CAN THIS BE YOUR FUTURE ROLE?

 

  • Are you comfortable with math?
  • Do you have recent experience in data management or web analytics?
  • Have you used an Analytics tool like Google Analytics or Content Square?

 

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

 

  • A good knowledge of digital channel strategies (and their specificities; KPIs, tools and attribution models)
  • A good data driven mindset: strong capability to make the data actionable with business recommendations as you are going to be part of the digital transformation of the company
  • Some basics on tracking knowledge
  • Advanced English level, French desirable
  • BAc+4, Bac+5 in Business School or School engineering

 

WE ARE BAT

 

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies

 

BELONGING, ACHIEVING, TOGETHER

 

Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

 

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