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Job Title:  NGP Insights and Market Research Intern

Job Number:  17812

Country: France
Location:
Paris - La Défense
Function: Marketing & Sales
Level: Internship
Appointment Type: Permanent

NGP Insights and Market Research Intern

As NGP Insights Intern, you will support application of the Brand, Consumer & Trade Insights agenda to drive effective marketing recommendations & ultimately to deliver value creation for the company.

You will support non-branded & branded research plans, perform data-driven analysis & help to deliver Insights for both French & Belgium markets.  Your ability to manage multiple projects & work with multiple sources of data will be key.

Your responsibilities:

  • Build Competitive Insights with close follow-up of Competition activities in the Field & performances analysis

     

  • Develop a clear understanding of NGP consumer behavior through application of local research plan from set-up to insights delivery:
    • Research brief creation & agency briefing
    • Coordination between local team & Research agency
    • Negotiate & manage budget

       

  • Provide analytical support to internal teams to ensure NGP Consumer & market insights are generated & communicated to the marketing organization
    • Analyze all available source of data to build Consumer journey
    • Drive recommendations & identify relevant opportunities for the Organization
    • Engage with internal teams to optimize business decisions based on consumer/commercial/market insights

       

To be successful in this role, you will have/be:

  • Bac +4/+5 formation (business school or Master equivalence)
  • Minimum of 12 months experience in Market/Consumer Research or Brand Marketing
  • Results oriented: Analytically curious, resilient with strong analytical & presentation skills to leverage multiple data sources & put research into business terms
  • Team oriented: Excellent communication and collaborative skills, leadership and initiative, high adaptability to give insightful recommendations & influence your business partners
  • Innovation interest is also a plus
  • Fluent command of English speaking & written

 

British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.

We are proud that we are consistently among the top 5 companies on the London Stock Exchange.

Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.

Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.

Contractual Legal Entity: BAT France SAS (FR10)


Job Segment: Intern, Developer, Market Research, HVAC, Entry Level, Research, Technology, Marketing, Operations

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