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BAT is evolving at pace - truly like no other organization.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT IS LOOKING FOR A Consumer Engagement Executive Adria
SENIORITY LEVEL: Experienced Professional
FUNCTION: Marketing
LOCATION:Belgrade
ROLE POSITIONING AND OBJECTIVES
NC Consumer Engagement Executive Adria will be responsible for the constant development and performance of our digital platforms in Adria region. The role involves coordinating the deployment and improvement of digital services with an aim to engage our consumers and build long term relationship with them.
Reports to: PRRP Digital Activation Manager Adria
WHAT YOU WILL BE ACCOUNTABLE FOR
- Ownership of the constant development and performance of our digital platforms for Adria region
- Agency management for the deployment and improvement of digital services such as:
- E-commerce – stakeholder and project management of web platforms
- SEO – optimization of content and activities for web platforms
- Paid advertising – agency management, tracking and reporting about KPIs.
- CRM – continues improvement of communication with consumers through different channels (Hypercare, SMS, etc.)
- Creating a roadmap for automating reporting and operational metrics, enabling efficient and data-driven decision-making
- Managing relationships with internal and external stakeholders, ensuring their deliverables align with business objectives and quality standards.
- Controlling the budget and budgeting activities
- Ensuring the achievement of key success indicators, set by the line manager.
CAN THIS BE YOUR FUTURE ROLE?
- Are you passionate about digital trends and new technologies in marketing?
- Do you have project management capabilities?
- Are you an out of box thinker driven by innovative solutions and creative challenges?
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
- Education: University degree, preferably in marketing
- At least two years of working experience in the field of marketing, specifically in the deployment and development of digital services
- Strong project management skills with high self-organization and reliability
- Strong analytical skills with a passion for solving challenges and leveraging data to drive insights
- Flexibility and motivation to thrive in a dynamic market environment
- Affinity for new media and a keen interest in staying updated with the latest digital trends
- Deep understanding of both back-end and front-end processes and technologies
- Proficiency in English
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference !
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