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BAT is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!


SENIORITY LEVEL: Middle - Management

FUNCTION: Marketing – Consumer Experience/Customer Activation

LOCATION: Hamburg, Germany

GEOGRAPHICAL SCOPE: Local/Area (Central Europe)

Are you ready to dive into the exciting world of Consumer Experience and make an impact on our multi-category brands? If you have a knack for crafting interlinked 360 campaigns, fostering cross-functional collaboration, and delivering top-notch digital activations, then we want to hear from you! Whether it be as Campaign Planning, Deployment, E-Commerce or Social Media Executive or Manager, you will be in the driver’s seat of transforming BAT’s marketing agenda.

Possible responsibilities would include:

  • Lead the 360 campaign planning process, from ideation to execution, ensuring seamless integration of marketing efforts across various platforms.
  • Develop compelling creative briefs for digital activations, collaborating with creative agencies to produce engaging and impactful assets.
  • Manage end-to-end execution of e-commerce activations, including promo plans, SKU changes, and continuous UX/UI optimizations.
  • Monitor and analyze campaign performance metrics, providing actionable insights to optimize future campaigns and improve overall customer activation strategies.
  • Take ownership of end-market forecasts and stock management, ensuring smooth product launches and promotional peaks.
  • Collaborate closely with Category, Insights and Foresights and other teams to create interlinked 360 campaigns that resonate with target audiences, drive brand engagement., and to conduct consumer research and gain valuable consumer insights that inform activation strategies.
  • Monitor market trends and competitor activities in the digital space, identifying new opportunities and potential risks for our digital marketing efforts.
  • Present results and learnings to senior stakeholders, offering clear recommendations and future outlooks to guide decision-making.


  • Master's degree with a focus on (Strategic) Marketing or similar
  • A minimum of 2-3 years of professional experience in Marketing, with a preference for multinational FMCG company, with a strong affinity towards brands and D2C activation.
  • Ability to manage multiple activities and collaborate across several departments.
  • Strong Stakeholder Management and relationship-building skills.
  • Excellent communication and presentation skills.
  • Creative mindset, ability to think conceptually and outside the box.
  • Proactive, with a can-do mindset and a passion for innovation and new trends.
  • Strong analytical skills and commercial acumen.
  • Proficiency in Microsoft Office, especially Excel and PowerPoint.
  • Ability to lead and manage a team effectively, fostering an open and productive working environment (depending on the role & team setup).
  • Exceptional communication, negotiation and influencing skills, both written and verbal in the local language (German), with fluency in English.


  • The chance to bring your difference, creativity, innovation and personality into your own projects from day 1
  • The possibility to flexibly shape your working hours 
  • A range of attractive benefits such as discounts with fitness centers, free bike rental, diverse online and offline training and development opportunities, our all-time favorite coffee lounge with an Alster-view from the rooftop terrace, and much more
  • Celebrating successes together in regular after works and office parties
  • Open and appreciative work environment with experienced colleagues who will help you build a strong business network


Then apply today for a role in Consumer Experience! Let us know for which preferred role within this field you would like to apply, we are looking forward to the possibility of welcoming you to the team!

Please keep in mind finding the perfect role for you might take some time.


At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies


Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!



BAT is evolving at pace
truly like no other organisation

You’ll paint the picture of
A Better Tomorrow with us

Apply today and you can help us become carbon neutral by 2030