BAT is evolving at pace - truly like no other organization.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT VIETNAM IS LOOKING FOR A MARKETING DEPLOYMENT
Function: Marketing
Salary Range: Competitive market salary + Bonus scheme + Excellent benefits
Location: Ho Chi Minh City, Vietnam
WHAT YOU WILL BE ACCOUNTABLE FOR
- Deploy Brand campaigns and evaluate with effective data/performance tracking
- Handle brand house performance through supervising market info insight, Brand Health, Retail audits, and Sales data analysis, and propose an action plan
- Deploy new products, lead, monitor, and evaluate new products within the Brand House
- Facilitate flawless communication and collaboration between Marketing deployment and various departments, ensuring cohesive execution of brand initiatives that align with interpersonal goals
- Champion self-development and cultivate a deep understanding of brand strategies. Cultivate a culture of continuous learning through informative sharing and feedback sessions
- Actively participate in the origination, evaluation, and implementation of new, innovative ideas to drive brand growth and efficiency
- Collaborate closely with other departments such as Sales, Product Development, and Supply Chain to ensure alignment and integration of brand projects with overall business strategies. Facilitate cross-functional meetings and discussions to address challenges and capitalize on opportunities for alignment and efficiency
- Apply market research, consumer insights, and competitive intelligence to advise decision-making throughout the brand project lifecycle. Incorporate findings into campaign strategies, product development processes, and overall brand performance evaluation to drive continuous improvement and competitive advantage
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
- Bachelor's degree in Business, Marketing, or any related field.
- Minimum 2–3 years experience in Category Management in a sizeable FMCG company (preferably an MNC)
- Proficient in English and Vietnamese with sophisticated communication & presentation skills
- Shown proficiency in project management and ability to coordinate with various departments and team members to deliver common objectives
- Good collaborator leadership skills, including efficiently communicating project goals and progress to cross-functional teams and senior management
- Strong analytical skills, adept at demonstrating data to advise strategic decisions and optimize marketing initiatives
- Results-oriented mindset, with a focus on driving successful outcomes and achieving strategic objectives
- Experience in conducting market research and analysis to identify consumer trends, competitive landscape, and opportunities for product innovation and differentiation
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business