BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT PK IS LOOKING FOR A PLANNING EXECUTIVE
SENIORITY LEVEL: Experienced Professional
FUNCTION: Commercial
LOCATION: Lahore, Pakistan
ROLE POSITIONING AND OBJECTIVES
Support key strategic business decisions through the demand planning process by providing clear understanding on drivers contributing towards short term & long-term volume & value growth. Provide in depth insights and foresights using internal and external sources for demand planning to meet business objectives.
WHAT YOU WILL BE ACCOUNTABLE FOR
- Analyse the interrelationship of socio-economic variables and their effect on consumer and category dynamics to understand trend shifts on the industry. Support Forecast changes with local economic environment changes and their impact on BAT’s and competitor’s business KPIs
- Understand factors that drive business performance and inbuild to short term sales/demand plan
- Understanding impacts of internal & external factors and developing a long-term forecast to support pricing decisions and business recommendations
- Support with deep dive analysis to understand market performance / trends to produce practical and strategic business insights along with recommendations for remedial action
- Proactively use all available sources of information and resources to investigate and provide useful insights in response to our key business questions.
- Interpret and evaluate BAT performance in the light of competitor activities to support strategic and tactical decision-making
- Drive industry analysis and trends including share and volume projections. This involves scenario development and analysis feeding BAT IBPM cycle.
- Align marketing deployment and activation activities to commercial requirements
- Preparation of materials for the IBPM cycle
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
Experience Required
- A maximum of 3-4 years of relevant work
- Data analysis and interpretation
- Able to bring both an analytical attitude and a creative problem-solving approach
- Previous experience in marketing
- Knowledge of data sources
- Proficiency in speaking English
Technical / Functional / Leadership Skills Required
- Advanced knowledge of Excel, including proficiency in data analysis, modelling and forecasting
- Experience with Power Bi
- Good presentation & communication skills
- Ability to work with cross functions
Education / Qualifications / Certifications Required
- Degree preferably in Statistics, Business analytics or Marketing
BENEFICIAL
- Strong knowledge on multi-categories
- Understanding on the IBPM process
- Commercial Acumen
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference! #LI-NS2