BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT MEXICO IS LOOKING FOR A DATA & STRATEGY EXECUTIVE
SENIORITY LEVEL: Junior Level
FUNCTION: Marketing
LOCATION: Monterrey
ROLE POSITIONING AND OBJECTIVES
This role is part of Insights & Foresights
The role is responsible for support the management of key analysis, timelines, and deliverables that involve multiple workstreams, file reviews, analytics, payment analysis and support to the Data & Capabilities function within the Growth Management Team.
Reports to: Data & Strategy Manager
Geographic Scope: USA
WHAT YOU WILL BE ACCOUNTABLE FOR
- Key support to the Director Data Strategy & Development on RSD data reports where loyalty ID consistency insights are derived to help advise strategic decisions for the group.
- Assist in reviewing new and existing customer transaction files for formatting errors while providing tangible/timely feedback for correction and accuracy.
- Work with Trade Marketing Development (TMD) Retail’s Payment Team to support Loyalty and Multi-pack payment analysis through raw data transaction files.
- Proactively identifying data reporting solutions, data quality confidence, pivot opportunities, and areas of acceleration to meet project deadlines and deliverables for the team.
- Delivery of Reporting and analysis:
- Analyse and provide diagnostics of our business health aligned business needs of the team.
- Analyse, assess, and recommend potential solutions based on the performance of our brands, channels, and key investment levers (pricing, promo, activation, new launches etc)
CAN THIS BE YOUR FUTURE ROLE?
- Do data-driven insights and working with large datasets excite you?
- Do you enjoy working in a culture of collaboration, innovation, and positive influence on the decision-making process?
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
- 2 to 3 years of validated experience modelling, analysing, and interpreting large data sets.
- Background in Large File Data Reviews, Insights, Analytics, or Retail Transaction Systems
- Ability to prioritise multiple workstreams across multiple customers and departments.
- Diligent with strong problem-solving and analytical skills- excel, dashboard building (micro strategy, tableau, or Power BI etc) & PowerPoint skills.
- A foundational understanding of roles of the channels, contracts, pricing levers and consumer behaviour & insights
- BA/BS degree required.
- Proficiency in English (written and spoken)
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!