Key Account Manager

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BAT is evolving at pace into a global multi-category business.

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

Joining us means joining a truly global tobacco and Next Generation Products company. An ambitious, diverse, global business with more than 115 years of innovation behind us and an incredibly exciting future ahead. An extraordinary confluence of technology, societal change and public health awareness has created a unique opportunity: the opportunity to make a substantial leap forward in our long-held ambition to provide our consumers with potentially reduced-risk tobacco and nicotine choices.

The job holder is a manager within the Norwegian Trade Team. In a rapidly changing retail environment, the account function represents our frontline in understanding and proactively responding to change to gain a competitive advantage.The environment for the Nicotine category is changing due to trade specialisation, concentration of decision-making power and legislative changes. To gain competitive advantage, British American Tobacco needs to constantly highlight the total value of our offer – We act as a business partner and deliver insights and business proposals that stretches beyond tobacco profitability.

The Account Portfolio must be managed in such a way that it will not only efficiently support current initiatives and Business Processes, but also pre-empts future changes and provides optimum flexibility to the organisation to ensure BAT’s trade efficiency and ultimately, its benchmark supplier status.

Your key responsibilities will include:

• Devise, implement and maintain an annual plan for your portfolio of accounts in conjunction with the overall Company Trade Plan.
• Manage assigned Account budgets effectively and deliver the annual business targets as per the agreed KPIs.
• Recommend and establish engagement strategies and negotiation contact points for accounts under your responsibility.
• Explore growth opportunities through different initiatives where relevant with key focus on Global Drive Brands and other International Brands (including local hero brands).
• Focus on the fostering of value creation as an inherent part of the job.
• Establish strong commercial relationships and ensure that fact-based, persuasive selling is consistently and effectively used to deliver business objectives within accounts.
• P&L ownership: Ownership over your accounts growth, profitability & financial KPI’s.
• Continuously monitor the dynamics of your accounts to identify and exploit business opportunities.
• Take ownership of the communication planning process into your accounts and from your accounts through the business.
• Ensure that local, regional and global systems are maintained with critical account information. This includes information on the account strategies, structure and decision-making processes as well as sales and off-take information of the category, key own and opposition brands / brand families.
• Acts as a thought-leader into the category and successfully motivate account staff to communicate brand benefits according to specific occasions.
• Facilitate the involvement of senior management both on a regional and end-market with the management level of strategic international, regional and local accounts
• Oversee designated accounts ensuring that a long-term partnership is fostered and preserved.
• Establish business relationships with key staff within the account to promote BAT performance within account.
• Help to coach, train, motivate and develop identified successors as well as key talent within the Trade / Key Account teams to maximise potential and to prepare for future career planning.

What are we looking for?

• Min 3-5 years of experience in Key Account or Category Management within FMCG
• Marketing knowledge: comprehensive understanding and experience of managing all elements of the marketing mix (above / below the line, price, promotion, shelf space, and product (range), research, and category management).
• Demonstrated analytical, interpersonal, communication (oral & written), negotiation and planning skills.
• Proven ability to successfully negotiate, influence and present at Senior Management level.
• Strong presentation and storytelling skills.
• Proven ability to think both strategically and conceptually.
• Business and financial acumen.
• Ability to analyse problems, recommend solutions and action plans within organisational policy.
• Strong management, leadership and influencing skills.
• Written and spoken fluency in Norwegian and English

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

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