IT Business Analyst Marketing (DAM)

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry 
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

The Digital Asset Management (DAM) Analyst is responsible for managing and optimizing the digital assets of an organization. This role involves organizing, tagging, and maintaining digital assets to ensure they are easily accessible and efficiently used across the organization

Land simplification initiatives within the IDT portfolio through digital transformation and accelerate opportunities within the end market Marketing Digital Adoption program

Accountable for stability, efficiency & silent running through management & monitoring of IDT services by underpinning contracts (SLA); driving towards a world class IDT user experience and compliance

Your key responsibilities will include:

Platform Management:

• Develop and maintain platform guidelines, principles, and standard methodologies. 
• Develop, document, and share standard processes for managing, maintaining, and enhancing the Adobe Digital Asset Manager (DAM) and other Adobe stack platforms. 
• Define and enforce principles for platform usage, development, and governance

Specific Activities:

• Asset Organization: Analyze and organize all digital assets within the DAM system. 
• Metadata Management: Work with team leaders to develop and implement metadata and taxonomy structures. 
• Tagging and Cataloging: Tag and catalog digital assets to ensure they are easily searchable and retrievable. 
• System Management: Monitor and maintain the DAM system, ensuring it is up-to-date and functioning properly. 

Backlog Management:

•  Act as a proxy Product Owner, maintaining the platform backlog and ensuring

Roadmap and Execution:

• Co-create the platform roadmap and oversee its execution. 
• Collaborate with Solution Architects to ensure alignment of technical solutions with business needs. 

What are we looking for?

• Proficient in Adobe Digital Asset Manager (DAM) and other Adobe stack platforms (e.g., Adobe Target, Adobe Audience, Adobe Experience Manager). 
• Understanding of DevSecOps practices and their application in platform management. 
• Familiarity with agile methodologies, particularly Scrum. 
• Strong capability in backlog management and capacity planning. 
• Proficient in backlog management tools, e.g., Azure DevOps, Jira/Confluence. 
• Experience working with cross-functional teams, including developers, solution architects, and project managers. 
• Excellent communication and collaboration skills to work effectively with global partners
• Credibility and trust, ideally having earned the respect of IDT managers and other business managers at all levels.
  

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.