BAT is evolving at pace - truly like no other organization.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT HONDURAS IS LOOKING FOR A BRAND DEPLOYMENT EXECUTIVE
SENIORITY LEVEL: Junior Manager
FUNCTION: Marketing – Trade Marketing & Distribution
LOCATION: San Pedro Sula, Honduras
ROLE POSITIONING AND OBJECTIVES
This role is responsible to develop the potential of assigned Brand/s by developing, communicating, and implementing strategies passionate about brand strategy, trade strategy and consumer engagement activities.
Reports to: Marketing Deployment Manager
Geographic Scope: El Salvador
WHAT YOU WILL BE ACCOUNTABLE FOR
- Define local marketing mix elements execution (promotion, price management and distribution) for vaping Brand.
- Supervise the definition of brand vision, strategy, positioning and marketing mix including pack and product specification and communications, according to the Consumer Group strategy.
- Support the brand and consumer engagement strategies to ensure that Brand objectives are achieved, on site validation as a key driver of success.
- Support the shaping of brand Strategies. Assist in the development of touchpoint solutions as agreed, within the guidelines.
- Define strategies by analysing market research data in order to understand Brand issues and market opportunities.
- Keep track of product quality and evolution according to metrics (e.g. consumer complaints).
- Monitor Brand strategy initiatives such as product launch and new product introductions
- Define Online Channel strategies and align different internal and external stakeholders with a constant tracking of results.
- Monitor external agencies to ensure day-to-day activities related to the brand strategy plan are performed with required quality and agreed cost & timescales as defined in operational Brand plan.
- Define strategy for ecommerce including the monitoring of ecommerce performance starting with the consumer experience on the site to the delivery and costumer care experience.
- Handle communications between Area team, Brand Marketing, Marketing Deployment and Operations to ensure the cycle plan is effectively executed and Brand programmes are effectively implemented in the distributor.
- Handle local approval processes with brand agents like LEX team & Global Brand Guardians.
- Monitor implementation and results of operational Brand plan. Recommend changes to Brand Programmes
- Monitor B2B strategy towards brand plans through idea generation and site validation.
- Adhere to the Brand Governance matrix, seeking appropriate governance and oversight in line with the portfolio positioning.
- Monitor and report Brand expenditure to ensure it does not exceed budget defined in operational Brand plan.
- Commit to Global IMP´s.
CAN THIS BE YOUR FUTURE ROLE?
- Do you have brand execution and strategy experience?
- Are you proactive and passionate about trade?
- Are you proficient in English?
ESSENTIAL EXPERIENCE, SKILLS, AND KNOWLEDGE
- Bachelor's Degree required, related to marketing.
- Fluent in English, written and spoken.
- 3 – 4 years of consolidated experience in brand/trade marketing.
- Solid understanding of Strategic Planning & Insights.
- Developing and maintaining relationships with external Suppliers.
- Product proficiency, negotiation and influencing skills.
- Valid driver’s licence.
BENEFICIAL
- End market role experience.
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!