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BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American TobaccoIberia has an exciting opportunity for a Sales Representative in Tarragona and Barcelona

Execute all brand & trade cycle plan activities with excellence in execution to drive SOM growth, IMS volume and brand activations in the outlets to influence in consumers moment of truth. Establish close engagement with retailers and staff in order to gain trade support and loyalty for BAT brands. Trade Marketing reps are the image of the company and must be able to transmit BAT values and culture.

Your key responsibilities will include:

  • Execute Trade and Brand Marketing activities and programs (Distribution, Display & Dialogue) within the territory according with the cycle plan activities requirement of excellence in execution.
  • Ensure the right BAT portfolio distribution and optimum stocks management on each outlet to contribute with the SOM growth for BAT brands.
  • Manage the information with accuracy and ownership while maintaining database of outlets (driven by Petra System or California) updated and correct.
  • Execute the Trade Coverage Plan (TCP). Ensure agreed coverage and call frequency for the itinerary aligned with the cycle plan activities and the guidelines of the Areas Sales Manager.
  • Identify opportunities and create plans for all sales channels in the area
  • Engagement with key business partners to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment.
  • Competitor’s intelligence: notify all competitors activations or NPI in the market. Be able to size these actions and recommend action plans.
  • Cost conscious: complete every internal report for gas spent, parking tickets, stock in the vehicle, etc, according with BAT procedure.
  • Keep updated all the information records required in the Company's information systems, in quality, time and form. Connect daily with the central via UMTS, to transfer the information to the company's information systems, retrieve the mail and thus keep them up to date.
  • Ownership and accountability of resource. Maximize resource allocation for SOM growth (121, POSM). Understanding of the investment done by the company in the territory.
  • Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS standards and procedures BAT group.

What are we looking for?

  • Approximately 1/2 years experience in trade marketing/sales department and in FCMG.
  • Functional Knowledge & Skills
  • Results oriented
  • Negotiation skills
  • Customer service orientation
  • Clear understanding of BAT trade strategies
  • Cross-market knowledge
  • Medium-High Microsoft Office package (Windows)
  • Managerial & Interpersonal Skills
  • Teamwork and cooperation
  • Personal motivation
  • Strong interpersonal skills
  • Critical and analytical thinking
  • University degree.
  • MBA or Master Degree
  • Good English ability. Can converse confidently.

What we offer you?

  • We offer a market leading annual performance bonus (subject to eligibility)
  • Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
  • Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
  • You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
  • We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

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BAT is evolving at pace
truly like no other organisation

You’ll paint the picture of
A Better Tomorrow with us

Apply today and you can help us become carbon neutral by 2030