Senior Category Manager

BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry.
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

As a Senior Category Manager you will be responsible to lead development of a driven cycle plan to grow the category for the respective End Marked  while being aligned with company plan target.

You will also own category P&L and be the Voice of the End Market in the Area Category Team ensuring End Market brand needs and gaps are catered for.

Finally among the role objectives, you will need to ensure activities performance in line with Category targets and define measures if required.

Your key responsibilities will include:

• Full responsibility of deploying the brand & portfolio strategy into the respective EM.
• Define projects to translate the Category strategy on the Market. Drive the project elaboration and implementation in coordination & collaboration with BAT internal partners and external agencies. Monitor performance and initiate measures in case of deviations from the project plan and following changed parameters.
• Participate to the planning process and proactive development of pricing, forecasting, steering of merchandise, distribution and product development for the respective Market.
• Identify and understand market trends in close collaboration with SP&I. Analyze market data and monitor consumer behaviors to build market relevant insights. See opportunities for the brand and infer the appropriate marketing action.
• Lead the project budget and initiate counteraction in case of deviations. Develop and implement countermeasures in collaboration with Commercial Finance & End Market.
• Drive ongoing evaluation of agencies. Brief and coordinate agencies in the implementation of assigned brand projects to promote the brand.
• Represent the brand as a brand ambassador on internal panels. Represent the brand concerns within BAT, and proactively share standard methodology within the area of Brand Marketing.
• Guide, motivate, evaluate and develop the reporting employees in all technical issues.
• In terms of working relationships, internally you will be working with the Area Category Teams, with the Trade Marketing & Distribution, Consumer Activation, Commercial Finance, SP&I, LEX, Procurement and HR; externally you will be working with the Agency.

What are we looking for?

• Great flexibility and pronounced pioneering work in a yet unshaped market/category environment.
• Skilled planning efforts as lead market function in various projects.
• Business sense (knowledge of business administration) and target orientation.
• Strategic and analytical thinking.
• Ambitious attitude.
• Consumer & brand understanding.
• Leadership experience & coaching skills.
• Partner management skills.
• Ability to persuade, willingness & resilience.

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.