BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American Tobacco Argentinahas an exciting opportunity for a Marketing Executive in Martinez, Buenos Aires.
Our Marketing Executive is the strategic orchestrator of all company-wide marketing initiatives. This role involves overseeing the creation and distribution of all campaign content, leading the development and approval of product launch plans, and ensuring all activities align with overarching brand objectives. Additionally, is responsible for measuring and optimizing campaign performance to maximize return on investment.
Your key responsibilities will include:
- Ensure content aligns with the overall brand strategy and messaging.
- Help to provide clear briefs and expectations to agencies.
- Lead the development and approval of CPPs for all product launches and marketing initiatives.
- Ensure CPPs align with market objectives, target audience, and budget constraints.
- Manage the brand cycle grid, ensuring seamless integration of marketing activities across different brands and markets.
- Lead the cycle meeting & its cascade.
- Oversee the integrated planning of marketing activities across all channels.
- Monitor and analyse campaign performance metrics (e.g., ROI, market share, brand awareness).
What are we looking for?
- Bachelor’s degree in Marketing, Communications, Business Administration, Digital Marketing, or related field.
- Additional certifications in CRM, Digital Marketing, Customer Experience, Data Analytics, or Marketing Automation are an advantage.
- 3 to 5+ years of experience in Consumer Experience, Campaign Management, Customer Engagement, CRM, Marketing Operations, Digital Marketing, or related commercial/customer-facing roles.
- Proven experience managing end-to-end customer campaigns across multiple channels.
- Demonstrated success in executing data-driven campaigns that improved customer engagement, retention, loyalty, or conversion metrics.
- Strong understanding of customer experience principles, customer lifecycle management, and omnichannel campaign execution.
- Strong analytical skills with the ability to interpret campaign KPIs, customer behavior, and engagement data.
- Able to communicate with advance level of English.
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
