BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco Sweden has an exciting opportunity for a Marketing Deployment Executive in Malmö
We’re looking for a new colleague to join our ambitious and dynamic Marketing Deployment team in Malmö, with focus on Offline Channels.
Our Marketing Deployment team is the bridge between brand strategy and our consumers, transforming creative assets into live, personalized experiences across various channels, online and offline. The offline team act as the "detail-oriented doers", utilizing physical touchpoints in entertainment or retail universe, guaranteeing quality of execution and on-the-ground implementation of marketing campaigns, with the ambition of acquiring, converting and retaining our consumers. This role leads ongoing marketing offline activation projects, collaborating with creative and execution partner agencies, cross-functional teams, while managing budget allocation, performance monitoring, and KPI reporting.
BAT Sweden is a leading multi-category consumer goods business with a purpose to create A Better Tomorrow™ with a vision to Build a Smokeless world – one where smokers have migrated from cigarettes to smokeless alternatives. This transformation is driven by global brands like VELO, Lundgrens and VUSE, which play a key role in providing reduced-risk alternatives to traditional cigarettes. In a highly regulated and competitive environment, building strong partner relations is crucial, which is why we are looking for an entrepreneur and outspoken colleague to join our Entertainment team. In return, you should expect excellent career and personal development opportunities as well as an inclusive and fun working environment.
Your key responsibilities will include:
- Own channel marketing deployment plans (offline) aligned to brand plans and cycle objectives.
- Define activity KPIs, track performance and report results and insights into marketing drumbeats and post implementation reviews.
- Lead hands-on deployment of marketing activations across brands and projects within the channel scope.
- Brief, manage and challenge creative, media, production and deployment agencies to ensure timely, high-quality and cost-efficient execution.
- Own channel budget management, spend tracking, financial reporting and invoice control.
- Drive execution across offline ecosystems and connect with digital channels.
- Plan and deploy experiential marketing activations in collaboration with internal stakeholders and external partners, ensuring brand consistency, high-quality execution and delivery against agreed objectives
- Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures.
What are we looking for?
- 3+ years of experience in marketing deployment, activation, digital marketing, trade marketing or a similar role.
- Proven experience operating in a multi-brand and/or multi-category environment; FMCG experience strongly preferred.
- Demonstrated hands-on experience deploying marketing plans across physical consumer touchpoints.
- Strong understanding of key marketing principles: consumer needs, consumer behaviours and journeys and activation channels & touchpoints.
- Strong understanding of consumer journeys and activation mechanics.
- Strong project management skills and ability to maintain focus on several projects at the same time and effective planning/prioritization skills.
- Experience briefing, managing and challenging agencies (creative, media, production, deployment).
- Clear execution mindset, with a strong focus on delivery quality, consistency and results.
- Resilience and adaptability, with an ability to work in a fast-paced highly regulated environment.
- Full professional proficiency in English; Swedish is an advantage.
What we offer you?
- We offer a market leading annual performance bonus
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
In BAT Sweden we strive to create a smokeless reality on a day-to-day basis. If you wonder how we are getting there, please take a look at the OMNI report – a comprehensive study done to analyse the current market trends in tobacco harm reduction.
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
